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  • 12
    Sep
    2012
    12:01pm, EDT

    Ad spending tops $583 million

    By NBC's Domenico Montanaro
    Follow @DomenicoNBC

     

    Earlier this week, we took a look at the spending breakdown, but hadn't seen the buys in Wisconsin yet.

    Here are the updated numbers by state, including the Wisconsin buy:

    1. Florida - $119.7 million
    2. Ohio - $113.8 million
    3. Virginia - $83.9 million
    4. North Carolina - $57.6 million
    5. Colorado – $55.0 million
    6. Iowa - $47.3 million
    7. Nevada - $37.4 million
    8. New Hampshire – $25.5 million
    9. Pennsylvania – $19.3 million
    10. Wisconsin - $11.8 million
    11. Michigan - $8 million
    12. Minnesota - $3.2 million
    13. New Mexico - $49,000

    Total spending: $581 million

    Also note that Crossroads GPS made buys earlier this summer, but it was unclear if those were for the presidential or for Senate races. Now, it's clear that about $6 million that was counted for Crossroads GPS was for Senate races and not presidential, so that has been adjusted and updated, according to data from ad tracker SMG Delta.

    President Obama's campaign is still the top single spender, but with all the outside groups factored in, Romney and his supporters are outspending the president $307 million to $276 million.

    Here's the full breakdown:

    Obama $222 million
    Romney $86.8 million
    Crossroads GPS $52.9 million
    American Crossroads $48.4 million
    Priorities USA $48.1 million
    Americans for Prosperity $46.5 million
    Restore Our Future PAC $40 million
    RNC $18.7 million
    Concerned Women $4.8 million
    American Future Fund $4.5 million
    AEA $3.2 million
    SEIU $2.5 million
    Planned Parenthood $1.4 million
    Priorities-LCV $980,000
    MoveOn.org $145,000

    It's notable that the Crossroads groups combined to be the second-biggest spender at $101.3 million.

    *** This post was updated at 3:25 pm ET to reflect new Obama campaign ad spending.

    79 comments

    And yet it is more important to spend this money on campaigning vs. keeping Medicare and Social Security intact. Fascinating set of priorities.

    Show more
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Chuck Todd

Chuck Todd became NBC News’ political director in March 2007. He also serves as NBC News' on-air political analyst for "NBC Nightly News with Brian Williams," "Today," "Meet the Press and MSNBC, including "Hardball with Chris Matthews."

Mark Murray

Mark Murray is NBC News' Senior Political Editor. Since joining the network in 2003, he has reported on and written about political races, trends, and issues -- including the 2003 California recall, the 2004 Bush-Kerry presidential race, the 2006 midterm elections, the 2008 presidential contest, the 2010 midterms, and the 2012 presidential race.

Domenico Montanaro

Domenico Montanaro is NBC News' Deputy Political Editor. He writes, reports and edits for First Read, the network's political blog, provides editorial guidance for NBC's broadcast shows and online content, and appears on air. He has covered the 2008 and 2012 presidential elections for NBC and has reported from Capitol Hill.

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