President Obama's Organizing for Action says it's airing a new six-figure TV ad pushing Congress to raise the federal minimum wage to $10.10 per hour.
"President Obama is urging Congress to give America a raise," the ad goes. "His plan raises the minimum wage to $10.10 an hour and requires equal pay for women to boost family incomes."
It concludes, "Congress: Give America a raise. We've earned it."
The ad comes after Obama made raising the minimum wage a key part of his State of the Union address last night.
It also comes as critics charge that his proposals are playing small ball as the president begins his sixth year in office.
Here was NBC's David Gregory interviewing White House Chief of Staff Denis McDonough on "Meet the Press" yesterday:
DAVID GREGORY: There's going to be some action, you've got to be behind it. Here's my question. He's got more than 1,000 days left. And yet, to a lot of people, it seemed like a smaller State of the Union, that his agenda is smaller, a shrinking presidency. Last year he talked about gun control, talked about climate change, remaking the health care system. Has he gone small?
DENIS MCDONOUGH: Well, I'll tell you, if you think about the things that he laid out on the table this week, $10.10 an hour minimum wage, that's not going to be small for the hundreds of thousands of people who benefit from that. When you think about long-term unemployment, the president bringing in 300 of the country's biggest employers to say to them, "Hey, let's resolve this issue that's really dogging our economy." And when those guys get a fair shot at a job and, in fact, a new job at some point, that's not going to be small to them.