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Former RNC chairman, Bush aide announces Senate bid

Hey, if Terry McAuliffe could do it in Virginia, why not another DC insider, right?

Republican strategist Ed Gillespie officially announced he is running for the U.S. Senate in Virginia for the seat currently held by Democrat Mark Warner.

Gillespie, who was an adviser to former President George W. Bush in the White House and the former chairman of the Republican National Committee, may have become the first candidate to show a positive image of Bush in a video since Bush left office.

McAuliffe, a Democrat, is now governor having never previously held elective office. He was the former Democratic National Committee chairman and Bill Clinton fundraiser.

In Gillespie's kickoff video, he talks about how his family emigrated from Ireland and ran a grocery store and how he worked with them, that they encouraged him to go to college and that he worked as a parking lot attendant for the U.S. Senate. "I rose from that parking lot to the West Wing, serving as counselor to the president of the United States."

In saying why he's running, Gillespie, the insider's insider who also advised Mitt Romney's failed 2012 presidential campaign, tries to appeal to the Tea Party and conservative base, invoking the Constitution and "personal liberty." "The American Dream is being undermined by policies that move us away from Constitutional principles of limited government and personal liberty," he says. 

He says he wants to replace Obamacare. "Sen. Mark Warner cast the deciding vote for it," Gillespie says. That's a phrase nearly every Republican senatorial candidate is using against the Democrat they're running against. "If I were a Virginia senator, it would not be law today."

He also talks about the increase in the national debt and labels the economy not the "new normal," but the "old mediocre."

Gillespie faces an uphill battle against Warner, if he emerges as the Republican nominee, but his candidacy will make Democrats have to spend money there. In other words, as Republicans aim to take back the Senate, they are expanding the playing field; it's not getting smaller.