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Decision 2012: What went wrong?

Republican polling firm Resurgent Republic holds a news conference today at the National Press Club at 9:00 am ET to unveil the results of its latest poll, conducted with the Hispanic Leadership Network, an initiative of the conservative American Action Network. It points out: “Regardless of how they typically vote Hispanic voters say the Republican party does not respect the values and concerns of the Hispanic community by 51 to 44 percent in Florida, 54 to 40 percent in New Mexico, 59 to 35 percent in Nevada, and 63 to 30 percent in Colorado. The Democratic Party fares much better, with Hispanic voters saying the party does respect the values and concerns of Hispanic voters by 67 to 28 percent in Florida, 72 to 23 percent in New Mexico and Nevada, and 76 to 20 percent in Colorado. 

“Resolving these challenges is imperative if Republicans hope to remain a competitive force in national politics. The party offers an impressive cadre of Hispanic leaders, and an array of possible immigration reforms and other popular policy initiatives regarding education and small businesses and that are consistent with conservative principles. These four surveys also demonstrate the potential for Republican candidates in four very different Hispanic electorates, and the short and long-term steps that can improve Republicans’ standing in the Hispanic community. When asked a version of a generic ballot for president in 2016, the percentage of Hispanics who say they will likely for a Republican plus those who may vote for a Republican if they like the candidate and his policies surpasses 40 percent in all four states. “

Meanwhile, the Washington Post makes a point that one of us made last week in a look-back at what the Romney campaign did wrong – it paid higher advertising rates than the Obama camp did. The Post: “Obama and his allies spent less on advertising than Romney and his allies but got far more — in the number of ads broadcast, in visibility in key markets and in targeting critical demographic groups, such as the working class and younger voters in swing states. As the presidential race entered its final, furious phase, for example, millions of college football fans tuning in to televised games saw repeated ads for Obama but relatively few from the Romney campaign.”