Ad spending on presidential race surpasses $900 million

With just 11 days to go in the presidential election, ad spending has topped $900 million and is on pace to surpass $1 billion.

Mandel Ngan / AFP - Getty Images

US President Barack Obama arrives on stage for a campaign event October 24, 2012 at Mississippi Valley Fairgrounds in Davenport, Iowa. President Obama set off Wednesday on an eight state, 7,660 mile, 40-hour tour, in a show of confidence and commitment in battlegrounds that will decide the election. Thirteen days before he asks voters for a second term, Obama's through-the-night, coast-to-coast trip will take in six of the most contested swing states in his toss-up race with Republican Mitt Romney. The struggle in Iowa, Colorado, Nevada, Florida, Virginia and Ohio will decide which of the rivals masses the 270 electoral votes needed to win the White House. AFP PHOTO/Mandel NGANMANDEL NGAN/AFP/Getty Images

First Read reported just nine days ago that spending on radio and television ads had crossed the $800 million threshold.

Total spending, including the campaigns and outside groups, has now climbed to $907 million, according to an NBC analysis of data provided by ad-buying firm SMG Delta.

Ohio is now the top state in overall ad spending at $185 million, surpassing Florida which is at $182 million.

Just this week, $84 million in ads have been booked, a record for any single week this election. But next week already tops this one with $86 million in ad buys already booked. Ohio tops all states with $18 million of that money this week and $20 million next.

“Team Romney,” the campaign and outside groups supporting him, are far outpacing “Team Obama” this week -- $54 million to $30 million.

In overall spending, Team Romney is outpacing Team Obama $531 million to $375 million.

Here are the top 10 states overall:

  • Ohio $185 million
  • Florida $182 million
  • Virginia $144 million
  • Colorado $78 million
  • Iowa $71 million
  • North Carolina $69 million
  • NV $55 million
  • NH $49 million
  • WI $40 million
  • PA $19 million
  • MI $15 million

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America is Booming!

But it is only Booming in the Campaign Commercial Community...

    Reply#55 - Fri Oct 26, 2012 4:36 PM EDT

    Money better spent would have been for Bullets for DEAD Navy Seal guards Guns for protection for Ambassador Stevens in Benghazi. Oh yeah, I forgot, Hussein ORDERED them NOT to Load their weapons and then didn't send in any help when the Shooting Started. HUSSEIN Lied. Biden LIED. Hillary LIED. Panetta LIED. Four Americans DIED. Hussein's still LYING. Biden is Still LYING. Hillary is still LYING. Panetta is Still LYING. Four Americans are Still DEAD. Throw Out All The LYING TRASH on Nov. 6.

    • 2 votes
    Reply#56 - Fri Oct 26, 2012 4:37 PM EDT

    you lib's need to get on back to class. You can't pass the 4th grade being tardy so much!

    • 1 vote
    Reply#57 - Fri Oct 26, 2012 4:38 PM EDT

    I can't help but wonder when I read about the billions and zillions of ad money spent, just what this money could have done, could have fixed, could have paid for, could have educated, could have alleviated the suffering of so many had this money been available for humanitarian aid right here in the USA, the country that all the Super PACs and other political entities have managed to tear apart. I truly hope that others are as shocked as I am......just look at all the Americans without healthcare, Americans without money for college, Americans without jobs, American roads and bridges needing repair, American schools needing supplies and repair, and then look at the wasted money so lavishly spent by wealthy people of both parties. Shocking beyond belief!

      Reply#58 - Fri Oct 26, 2012 4:38 PM EDT

      Let's see John Sununu, thrown out of the Republican party, Lindsey Lohan, Meatloaf are for Romney! Not one of them have the where with all to know who butters their bread................how sad.............They chose a spineless man without character or a stick to it position for what, a year? America is being overrun with idiots, racists and valueless, clueless people!

      • 2 votes
      Reply#59 - Fri Oct 26, 2012 4:40 PM EDT

      Must be speaking about Oblamer the divider, debtor, demogog and dufus!

        #59.1 - Fri Oct 26, 2012 5:36 PM EDT

        So you rather stick with a coward and a liar, that is what we have in the President Obama.

        • 1 vote
        #59.2 - Fri Oct 26, 2012 5:37 PM EDT
        Reply

        How much has NBC spent helping make certain that America doesn't hear about what really happened about Libya? When will MSNBC and CNN talk about the three times those at the nearby Annex were told to satnd down and not do anything to help those during the seven-hour battle while the White House watched on real time?

        • 1 vote
        Reply#60 - Fri Oct 26, 2012 4:41 PM EDT

        When will the public open its eyes about obama and his roll of commander in chief? He has failed ! When will the media make the pres tell the truth about 9/11.With reports coming out it is time for obama to tell the truth. By the way this time bush can't be blamed. There were request for help and they were turned down why??? Would it mean that obama policy for the Middle East is a failure or serious problem in it direction it is going.

        • 1 vote
        #60.1 - Fri Oct 26, 2012 5:33 PM EDT
        Reply

        History of the Romney Family, a proud tradition.

        After Polygamy was Outlawed in the United States, the Romney Family put America behind them and moved to Mexico where they could continue to practice Polygamy.

        If you want to learn about Mitt Romney s roots in Mexico click on the following link.

        It tells of how his Grandfather moved to Mexico to continue Polygamy because it was outlawed in America and it also tells of the Mexican Romney family and their fight with Mexican Drug Lords. Pretty interesting;

        http://www.vice.com/vice-news/the-mexican-mormon-war-part-1

        • 1 vote
        Reply#61 - Fri Oct 26, 2012 4:43 PM EDT

        Do we really want to go there??? How about Obama's family history...hipocracy is all you liberals are good for.

          #61.1 - Fri Oct 26, 2012 5:33 PM EDT
          Reply

          And HOW MANY Public Services and children and homeless and Veterans could this money have helped?????????????

          • 2 votes
          Reply#62 - Fri Oct 26, 2012 4:44 PM EDT

          This is just obscene. And isn't it interesting that Obama says too much is spent on campaigns, this after he has done it in two campaigns and will not be running again. Two faced POS.

          • 1 vote
          Reply#63 - Fri Oct 26, 2012 4:48 PM EDT

          Almost a trillion dollars... that makes it a stimulas package for the economy by itself <laughing>... too bad it didn't go towards last years budget shortfall by Congress and Obama's approval. That would have been a far better use of the money...

          • 1 vote
          Reply#64 - Fri Oct 26, 2012 4:49 PM EDT

          Obscenity at it's finest.

            Reply#65 - Fri Oct 26, 2012 4:50 PM EDT

            why didn't they just put this money toward the national debt? that would have been helpful.

            • 1 vote
            Reply#66 - Fri Oct 26, 2012 4:54 PM EDT

            Because it takes too long to spread lies word to mouth in America

            • 1 vote
            #66.1 - Fri Oct 26, 2012 5:04 PM EDT
            Reply

            This is proof of how bizarre our election process is and why the media loves it so much. That is real redistribution of money right into an ad companies bank account to buy worthless phrases and slogans.

            What undermines our political process is that what the large donors want is access to the White House and the Presidents ear so they can influence future decisions.

            • 2 votes
            Reply#67 - Fri Oct 26, 2012 4:55 PM EDT

            good post ss and so true.

              #67.1 - Fri Oct 26, 2012 5:30 PM EDT
              Reply

              In 11 Days the Lies Obama is spreading in his ads will end and hopefully he will become a lame Duck President with a poison Pen and then he can start issueing Pardons for the people in Chicago.

              • 2 votes
              Reply#68 - Fri Oct 26, 2012 5:00 PM EDT

              I will bet he leaves a bunch of unpaid bills. I hope mostly to MSNBC.

              • 1 vote
              #68.1 - Fri Oct 26, 2012 5:48 PM EDT
              Reply

              Everyone out there start sending in $5, $10, or if you can $20 to the obama campaign I just did!!!

              it will make a difference in the end it proved to make a difference last time.

              It was the little contributions that added up. we cannot let the adelsons and norquist or carl roves think they are the ones who run this country....otherwise Mitt Romney is just their puppet and this country will then become a dictatorship under the wealthy 1%.

              Everyday joes of the middle class in Ohio Nevada and Colorado what are you waiting for Obama was there for you when the country was falling apart.

              Romney would have let it falls apart and then sold off piece by piece having no regard who was suffering. He didn't care when his Bain factories were closing...what happened to those everyday ordinary people...he doesn't care about anyone but himself.

              the Carl rove, adelson, and norquests of this country are giving millions to the Romney campaign because they think they will then get to dictate legislation. Dah..wake up America.... Obama is the one for the middle class not Romney. Women especially who do you want to dictate OUR health care???? Do Not be brain washed.

              • 1 vote
              Reply#69 - Fri Oct 26, 2012 5:15 PM EDT

              Too Late, they got to you! Liberal Hogwash, no wonder this country is having problems.

                #69.1 - Fri Oct 26, 2012 5:32 PM EDT

                I think that during the Obama presidency the first thing he did was to continue what President Bush started and that was to take care of the upper class. Yes, large corporations, banks and insurance companies to mention a few. They are all in better shape after they were bailed out and shed jobs totaling in the tens of thousands. (I don't know the exact number)

                For the middle class citizens looking for work what would have helped them is a job but those number have barely moved. After the 2008 election the Dow Jones average was on a solid climb from January 2009 and is doing well while the Unemployment numbers have been flailing along.

                He says if we stick with him he will create jobs. He says that Mitt Romney will take care of the upper class but that looks like thats what has happened so far during his term. If he is re-elected it will be his last term so it's a promise he won't have to keep. I think he cares but he has his own agenda.

                  #69.2 - Fri Oct 26, 2012 9:54 PM EDT
                  Reply

                  When will the public open its eyes about President
                  Obama and his roll of commander of chief? Look at the reports from different officials
                  from the CIA and Defense Department of giving detail that there was a drone in
                  the air giving real time reports of what was happening on the ground in Benghazi
                  on 9/11. There were request from the annex
                  for support 3 times and was denied. The white house should have known what was
                  happening at the time this action was happening; if not then the president is
                  neglectful of his duties. When will the president tell the American people of
                  what happened? All so far he has misled the public and should be held
                  accountable. maybe if he does would it cost him the election? It time for the president to be honest about this issue.

                  • 3 votes
                  Reply#70 - Fri Oct 26, 2012 5:17 PM EDT

                  insanity...doing the same thing over and over again and expecting different results.repubs and democrats both are in the tank for themselves.this country needs one term elected politicians by law and then they're out.no more lifetime gravytrain i'll work with whoever stuffs my pockets politicians.if these a-holes on capitol hill didn't have their golden parachutes they wouldn't be there. politicians are supposed to work for the people. they are OUR employees....WE pay THEIR salaries.

                  • 1 vote
                  Reply#71 - Fri Oct 26, 2012 5:18 PM EDT

                  900 Millon sure could help alot of people in the US. We should fire them all and start from scratch. The People need to take back what is rightfully theirs' and get rid of these clowns we call politicians!!!!!

                  • 4 votes
                  Reply#72 - Fri Oct 26, 2012 5:26 PM EDT

                  Money should never decide any election. Only people who vote as free citizens in a Democracy should decide elections. That is FACT!

                    Reply#73 - Fri Oct 26, 2012 5:29 PM EDT

                    Who you gonna blame for your hope and change Mr President???

                    • 1 vote
                    Reply#74 - Fri Oct 26, 2012 5:45 PM EDT

                    $900 million dollars... Think of all the FREE publicity and good will even half of that would have generated if that money would have been spent helping Americans who need it.

                      Reply#75 - Fri Oct 26, 2012 5:46 PM EDT

                      THE LEGACY OF REPUBLICAN PRESIDENTS Facts !!!

                      President Nixon: Herbert Stein, Chairman of the Council of Economic Advisers under Richard Nixon was fond of saying, Things that can’t go on forever, don’t.

                      Nixon convened a summit of his economic advisers at Camp David. He then announced temporary wage and price controls, allowed the dollar to float against other currencies, and ended the convertibility of the dollar into gold. Making our money worthless!!

                      Reagan cut the marginal tax rate on the wealthiest of Americans from 70% to 38%. He promised it would spur an orgy of investment and rocket the economy to new levels of production and prosperity. Instead, his supply side economics did the exact opposite. It produced the deepest recession since the Great Depression.

                      DEMOCRAT!! Bill Clinton reversed Reagan’s course, raising taxes on the wealthy, and lowering them for the working and middle classes. This produced the longest sustained economic expansion in American history. Importantly, it also produced budgetary surpluses allowing the government to begin paying down the crippling debt begun under Reagan. In 2000, Clinton’s last year, the surplus amounted to $236 billion. The forecast ten year surpluses stood at $5.6 trillion. It was the last black ink America would see for decades, perhaps forever.

                      THE ONLY TIME AMERICA HAD A SURPLUS!! AND THE LAST!!

                      REPUBLICANS Bush blew through Clinton’s surplus in his first year. The 2004 deficit reached $415 billion, a record. Still, its real size is masked by the fact that Bush has shifted $150 billion from the Social Security trust fund in order to make the shortfall look smaller. It’s like pretending you’re richer when you move money from one pocket to another. Both sums have to be repaid, so the real amount borrowed is the $415 billion nominal deficit plus the $150 billion from Social Security or $565 billion.

                      President Obama/Biden 4 for 44


                      • 1 vote
                      Reply#76 - Fri Oct 26, 2012 5:47 PM EDT

                      it was the last black ink america would see for decades?...after 2000? a decade is 10 years.at least i thought so.

                      • 1 vote
                      #76.1 - Fri Oct 26, 2012 5:59 PM EDT
                      Reply

                      It is really not that much if you compare it to the money Obama blew on green energy.

                      • 2 votes
                      Reply#77 - Fri Oct 26, 2012 5:51 PM EDT

                      Better that than blowing it on drugs, under which influence you seem to be to post such crap.

                      • 1 vote
                      #77.1 - Fri Oct 26, 2012 6:02 PM EDT
                      Reply

                      I think this means one can buy the office of President if one spends enough money. I cannot imagine why anyone would want this job at this time. Bad economy, unemployment at highest levels ever, broke Social Security system, Health Care Crisis, Terror everywhere in the world and showing up here, foreign relations at low, dollar devalued, drug wars, college grads can't find jobs, on and on...why would anyone want this? One could say all we can do is get better, it can't get any worse. One could say "for the power"..I would not do it for either reason.

                        Reply#78 - Fri Oct 26, 2012 5:58 PM EDT

                        So we have eight hundred or nine hundred million to elect a President?

                        This is what the Repugnicans hoped for when the Supreme Court of Corruption said that corporations are "people", and we have this putrid obscenity as our election system.

                        Democracy?? Where? Please let me know.

                        • 1 vote
                        Reply#79 - Fri Oct 26, 2012 6:00 PM EDT
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