Ad spending on presidential race surpasses $900 million

With just 11 days to go in the presidential election, ad spending has topped $900 million and is on pace to surpass $1 billion.

Mandel Ngan / AFP - Getty Images

US President Barack Obama arrives on stage for a campaign event October 24, 2012 at Mississippi Valley Fairgrounds in Davenport, Iowa. President Obama set off Wednesday on an eight state, 7,660 mile, 40-hour tour, in a show of confidence and commitment in battlegrounds that will decide the election. Thirteen days before he asks voters for a second term, Obama's through-the-night, coast-to-coast trip will take in six of the most contested swing states in his toss-up race with Republican Mitt Romney. The struggle in Iowa, Colorado, Nevada, Florida, Virginia and Ohio will decide which of the rivals masses the 270 electoral votes needed to win the White House. AFP PHOTO/Mandel NGANMANDEL NGAN/AFP/Getty Images

First Read reported just nine days ago that spending on radio and television ads had crossed the $800 million threshold.

Total spending, including the campaigns and outside groups, has now climbed to $907 million, according to an NBC analysis of data provided by ad-buying firm SMG Delta.

Ohio is now the top state in overall ad spending at $185 million, surpassing Florida which is at $182 million.

Just this week, $84 million in ads have been booked, a record for any single week this election. But next week already tops this one with $86 million in ad buys already booked. Ohio tops all states with $18 million of that money this week and $20 million next.

“Team Romney,” the campaign and outside groups supporting him, are far outpacing “Team Obama” this week -- $54 million to $30 million.

In overall spending, Team Romney is outpacing Team Obama $531 million to $375 million.

Here are the top 10 states overall:

  • Ohio $185 million
  • Florida $182 million
  • Virginia $144 million
  • Colorado $78 million
  • Iowa $71 million
  • North Carolina $69 million
  • NV $55 million
  • NH $49 million
  • WI $40 million
  • PA $19 million
  • MI $15 million

Discuss this post

Jump to discussion page: 1 ... 4 5 6

Have you noticed that there is a direct correlation between the decreasing voter support for Obama and the increasing use of the word "racist" by his surrogates? If I had the power, the votes of everyone voting for or against Obama cause of his race would be eliminated. Then, Romney'd win the election by 20 percentage points.

  • 2 votes
Reply#133 - Fri Oct 26, 2012 10:46 PM EDT

Then you also need to take away the race votes for Romney to make it fair. Then Obama wins.

  • 1 vote
#133.1 - Fri Oct 26, 2012 11:21 PM EDT

Those of us using more than Rasmussen for polling arent seeing a decrease in voter support for Obama right now.

  • 1 vote
#133.2 - Fri Oct 26, 2012 11:23 PM EDT

All the polls have been showing a steady decrease in support for Ofoolya.

The great thing is that most of the welfare fed losers who support Ofoolya are too high, lazy, stupid, and drug addled to vote. If a high school diploma and an average IQ were required to vote, Ofoolya would be lucky to get 10% support on election day.

  • 1 vote
#133.3 - Sat Oct 27, 2012 1:58 AM EDT
Reply

Just about the same as the estimated cost of "Sandy"

    Reply#134 - Fri Oct 26, 2012 10:46 PM EDT

    Just think how many hungry people this could feed! Shameful

    • 1 vote
    Reply#135 - Fri Oct 26, 2012 11:13 PM EDT

    Maybe poor people should stop having children they cannot afford? Common sense really. Welfare has created reverse evolution.. survival of the laziest, dumbest, least productive genes. It has made the problem of poverty grow and made the problem worse. Sterilization for welfare.

    • 1 vote
    #135.1 - Sat Oct 27, 2012 2:00 AM EDT
    Reply

    Should be NO ads and ALL debates! There should also be a cap that each person can spend on an election. LOL NOPE! The rich can buy a President in our country. Nice!

    • 1 vote
    Reply#136 - Fri Oct 26, 2012 11:34 PM EDT

    When the day comes that you work and get a job and make money, you can spend it on whatever you want. Stop counting other people's money and try making some of your own.. oh thats right...I forgot... 27 million out of work with Ofoolya in office.... hows that welfare workin' for ya?

    • 1 vote
    #136.1 - Sat Oct 27, 2012 2:03 AM EDT
    Reply

    Sure Would have been nice if they would have used the money they used for ads, to pay down the deficit! a Cool Billion or So!

    I Could Vote For Somebody Like That!

      Reply#137 - Sat Oct 27, 2012 1:03 AM EDT

      This has become a farce. Whats next Mr President.............................................

      • 2 votes
      Reply#138 - Sat Oct 27, 2012 1:17 AM EDT

      look at all the money the republicans are spending to control a ''broke'' country.What a joke.

        Reply#139 - Sat Oct 27, 2012 1:17 AM EDT

        Ofoolya is spending more than Romney. Funny thing.. if Ofoolya had done a good job the last 4 years he would not need to spend a dime advertising.... his record would be enough... and there you have the problem and the answer...Ofoolya's record is a record of 4 years of FAILURE by any measure.

        ROMNEY / RYAN 2012 how sweet it is!

        • 1 vote
        #139.1 - Sat Oct 27, 2012 2:05 AM EDT
        Reply

        They could have collectively sent a check for $3 to every man woman and child in America

          Reply#140 - Sat Oct 27, 2012 1:36 AM EDT

          Romney's hogwash:

          LIE, Obamacare will bankrupt the nation. (AP 10/22/12) Kaiser Family Foundation: six out of 10 recipients will pay higher premiums under Romneycare, $200/mo more for Florida Medicare. Watch out Seniors, don’t get SHAFTED.

          LIE “I’ll create 12 million jobs:” It now stands exposed as a complete fraud by Glenn Kessler, the Washington Post fact-checker, who pinned upon it his highest prize of four “Pinocchios” for Romney.

          LIE, I’ll work for everybody. “Liberal” governor to Rightie in the primaries to Centrist as candidate to Rightie reborn to Centrist in the debates to Moderate few days before election to whoknowswhat.

          LIE, “We’re worse off than 4 yrs ago. “ Economic growth 2009: 4.6% negative. 2012: 2.3%. Autos, Banks, Housing, others on the upswing.

          LIE, unemployment, Obama’s fault. We won’t reach Full Employment till Europe, 1st trade partner, recovers. Unemployment 2009: 10%. 2012: 7.8%.

          LIE, I’ll balance the Budget increasing Defense by $2 trillion, lowering the Rich Tax by $500/yr. He’ll explode the Debt and turn us into another Greece.

          LIE, Obama a failure on energy. (AP 10/24/12): US soon to overtake Saudi Arabia as 1st world oil producer.

          LIE, Behind close doors: 47% pay no taxes and live off the Govt. Seniors, Retired, Elderly on assisted care, unemployed, students, low-wage earners including the Military, are you a leach? He doesn’t expect your vote since he plans to SHAFT you.

          LIE, nothing sinister about my tax reports and offshore accounts. Read "Mitt Romney’s Bailout Bonanza" by Greg Palast investigator of corporate fraud and racketeering and journalist. His 2009 tax report can reveal how he made out from the auto bailout sending autopart factories and jobs to China.

            Reply#141 - Sat Oct 27, 2012 1:45 AM EDT

            Romney / Ryan will win. Gallop polls have only been wrong once in over 100 years of polling in calling the presidential election.

            • 1 vote
            Reply#142 - Sat Oct 27, 2012 1:48 AM EDT

            If Ofoolya had done a great job over the past 4 years, he would not need to spend a dime advertising... his record would speak for itself. The problem is that Ofoolya's record is one of failure: Ofoolya said he would reduce the national debt by 4 trillion dollars in 4 years... instead he increased the national debt by 6 trillion dollars... in other words...a 10 TRILLION DOLLAR MISTAKE. I could go on and on with Ofoolya's multitude of other failures, but we all know what they are.

            Everyone I know who voted for Ofoolya 4 years ago is voting for Romney this time around. It is common sense really. The only support Ofoolya has is from losers and those who pay no income tax and rely on welfare and handouts.

            Romney / Ryan 2012 how sweet it is!

            • 1 vote
            Reply#143 - Sat Oct 27, 2012 1:53 AM EDT

            As expected MSNBC has completely ignored the Benghazi Attack with no option for discussion on the latest breaking news that contradicts the Prez's and his adminstration's and cover up on it. See Fox News for this coverage.

            • 1 vote
            Reply#144 - Sat Oct 27, 2012 1:56 AM EDT

            He's good for CHANGE alright. The man has changed his campagn promise 8 times so far in such a short time. "I'm completely wrong" is the only statement he's right about. He made that "47%" statement than withdraws it. In the begining of his campaingn he was against abortion later he CHANGES his stance. This
            goes to show the unbelievable hypocrisy of this Mr. Romney man. He talks about
            how we need to get tough on China and stop China from taking our jobs, and then
            he is making money off shipping our jobs there.
            Mr. Romney continues to have a large amount of money in Bain Capital
            funds with sizable holdings in China.
            One of this fund’s holdings is $234 million that Bain invested in 2009
            in Gome Electrical Appliances, a major Chinese retailer that Microsoft accused
            of selling computers with pirated software.
            Mr. Romney also has millions of dollars invested in funds that have a
            controlling stake in Sensata Technologies, a manufacturer of sensors and
            controls for vehicles, aircraft and electric motors that employs 4,000 workers
            in China. Meanwhile he’s acting like
            he’s concerned about USA trade inequities with China.

              Reply#145 - Sat Oct 27, 2012 5:14 AM EDT

              What a total waste of money....

                Reply#146 - Sat Oct 27, 2012 5:59 AM EDT

                So much for the Romney surge:

                Colorado:

                Project Results:

                Obama: 49.8

                Romney: 49.1

                Chances of Winning:

                Obama: 57%

                Romney: 43%

                Latest polls show Colorado moving towards Obama by 1 to 3 points across five polls, one of this has a tie (NBC/Marist).

                Florida:

                Projected Results:

                Obama: 49.1

                Romney: 50.3

                Chance of Winning:

                Obama: 37%

                Romney: 63%

                Romney still maintains a small lead here with two polls showing each candidate ahead. Rasmussen has Romney ahead by two, Susquehanna by 5%. 1 and 2% for the two Obama polls and a tie for the fifth poll.

                Iowa:

                Predicted Results:

                Obama: 50.7

                Romney: 48.3

                Chances of Winning:

                Obama: 72%

                Romney: 28%

                The two latest polls done on the 24th put Obama at a 2 and 4 point lead. A poll on the 21st had a tie and then two PPP polls on the 19th had Romney ahead by 1 and Obama ahead by 1.

                Nevada:

                Projected Results:

                Obama: 51

                Romney: 48.1

                Chances of Winning:

                Obama: 79%

                Romney: 21%

                All five polls over the past week show Obama ahead from 1 to 3 points.

                New Hampshire:

                Predicted Results:

                Obama: 50.7

                Romney: 48.4

                Chances of Winning:

                Obama: 70%

                Romney: 30%

                Two polls on the 25th show Obama with a 3 point lead. One on the 23rd and 22nd show Romney ahead by 2 and another on the 22nd shows Obama head by 3.

                North Carolina:

                Predicted Results:

                Obama: 48.3

                Romney: 51.2

                Chances of winning:

                Obama: 18%

                Romney: 82%

                The latest PPP poll shows a tie, Gravis puts Romney at +8 on the 24th, another poll on the 24th shows Obama +3. On the 21st Romney was +1 and on the 18th Obama was +3.

                Ohio:

                Predicted Results:

                Obama: 50.5

                Romney: 48.1

                Chances of Winning:

                Obama: 76%

                Romney: 24%

                Obama has lead in all five polls by at least two and at most four except in the 23rd Rasmussen poll which had the race at even.

                Virgina:

                Predicted Results:

                Obama: 49.8

                Romney: 49.4

                Chances of Winning:

                Obama: 54%

                Romney: 46%

                The latest poll shows a tie, on the 24th a Ras and Fox poll shows Romney two ahead, PPP has Obama +5 on the 24th. The fifth poll shows Obama +1 on the 21st.

                Wisconsin:

                Predicted Results:

                Obama: 51.6

                Romney: 47.7

                Chances of Winning:

                Obama: 86%

                Romney: 14%

                Every poll except the most recent Rasmussen poll, which shows a tie, shows Obama head by at least 3 and at most 6.

                Assuming these values hold true or do not fluctuate here is the swing state break down:

                Obama:

                Ohio: 18

                Virginia: 13

                Nevada: 6

                Colorado: 9

                Wisconsin: 10

                New Hampshire: 4

                Iowa: 6

                Romney:

                Florida: 29

                North Carolina: 15

                Obama's Current EC count: 237

                Romney's current EC count: 191

                (without swing states w/ 538 projections added in)

                Total ECV Picked Up:

                Obama: 66

                Romney: 44

                Total ECV Overall:

                Obama: 303

                Romney: 235

                  Reply#147 - Sat Oct 27, 2012 6:04 AM EDT

                  For Sale - Presidency of the United States. Rarely used for anything significant; money from lobbyists and special interest groups adorn the entire office. Any real change may cause the entire political system to rupture, thereby leaving millions of Americans with nothing to show for their tax dollars.

                  $1,000,000,000 or best offer.

                    Reply#148 - Sat Oct 27, 2012 7:49 AM EDT

                    Obama is really running scared. He has one of those dreaded 1%ers pulling dirty tricks. He can't find anything from his record to run on so he will say HE got Bin Laden. Too bad the soldiers have banded together to buy anti-Obama commercials! I do love that part!

                    Pro Obama Movie? Soldiers to Run Anti-Obama Ads!

                    10/26/12

                    The Daily Caller is calling SEAL Team Six: The Raid on Osama Bin Laden a pro-Obama movie. I hope it isn't. I hope it is a pro-America, pro-military movie. But knowing how Hollywood is and the timing of this movie, it may be meant as a way to get Obama re-elected as President. That is okay, because soldiers will be running anti-Obama ads to drown out the Obama indoctrination that may or may not exist in the film.

                    From The Daily Caller:

                    A group of ex-soldiers are buying TV ads attacking President Barack Obama that will run during the first showing of a pro-Obama movie created by his Hollywood backers.

                    The made-for-TV movie, “Seal Team Six: The Raid on Osama Bin Laden,” is slated to run Nov. 4 on the National Geographic Channel. It was produced by Obama supporter and mega-donor Harvey Weinstein.

                    Weinstein reportedly ordered that the film be re-edited to give Obama a central role in directing the daring raid that successfully killed Osama bin Laden. Weinstein’s movie is so pro-Obama that National Geographic refused to run until Weinstein removed a scene portraying Gov. Mitt Romney as an opponent of the strike.

                      Reply#149 - Sat Oct 27, 2012 8:39 AM EDT

                      The defining moment arrives , now we get to see who's side this storm is on. Is it '' THE BLESSED MORONI '' coming to keep part of those '' 47% REJECTS '' that BISHOP POLYGAMIST HATES from voting ??? or is it just TOUGH LOVE , coming with a powerful right hook to the jaw of those voting machines , with republican obstructionism written all over them ??? the delivering calamity shall define your fate !!!!!!!!! LOL

                        Reply#150 - Sat Oct 27, 2012 10:47 AM EDT

                        When he began running for president in 2006,
                        Barack Obama lost his apostle, Reverend Jeremy
                        Wright, and was forced to give up his religion,
                        the Church of the White Devil. Like a lot of
                        middle aged people who question their faith,
                        Obama has wandered from the Black Muslims to
                        Baha'i to Confucianism, searching for a new
                        religion. And That, my friends, is why Obama
                        is So Hott for Obamacare.

                        You know how Ken Jennings and Mitt Romney pay
                        a tithe to the Mormon Church? Barack Obama
                        wants All Americans to pay a monthly tithe to
                        His new religion, the Holy Sepulcher of
                        American Insurance.

                        Won't you please, please give generously?
                        There is an insurance agent near you that needs
                        a new Mercedes, home or boat.

                          Reply#151 - Sat Oct 27, 2012 1:10 PM EDT

                          Jerry,

                          "When he began running for president in 2006,
                          Barack Obama lost his apostle, Reverend Jeremy
                          Wright, and was forced to give up his religion,
                          the Church of the White Devil."

                          I'm sorry to have to inform you, Jeremy, but there was no presidential election in 2006 so Obama was not running for president then.

                            #151.1 - Sat Oct 27, 2012 2:11 PM EDT

                            @Mickey

                            june-august of 2006, is when serious candidates began preperations for the 2008 elections...and those running against Romney in 2016 will begin the preperations and cutting ties with their terrorist friends in early 2014

                              #151.2 - Sat Oct 27, 2012 3:18 PM EDT
                              Reply
                              Jump to discussion page: 1 ... 4 5 6
                              You're in Easy Mode. If you prefer, you can use XHTML Mode instead.
                              As a new user, you may notice a few temporary content restrictions. Click here for more info.