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Ad spending on presidential race surpasses $900 million

With just 11 days to go in the presidential election, ad spending has topped $900 million and is on pace to surpass $1 billion.

Mandel Ngan / AFP - Getty Images

US President Barack Obama arrives on stage for a campaign event October 24, 2012 at Mississippi Valley Fairgrounds in Davenport, Iowa. President Obama set off Wednesday on an eight state, 7,660 mile, 40-hour tour, in a show of confidence and commitment in battlegrounds that will decide the election. Thirteen days before he asks voters for a second term, Obama's through-the-night, coast-to-coast trip will take in six of the most contested swing states in his toss-up race with Republican Mitt Romney. The struggle in Iowa, Colorado, Nevada, Florida, Virginia and Ohio will decide which of the rivals masses the 270 electoral votes needed to win the White House. AFP PHOTO/Mandel NGANMANDEL NGAN/AFP/Getty Images

First Read reported just nine days ago that spending on radio and television ads had crossed the $800 million threshold.

Total spending, including the campaigns and outside groups, has now climbed to $907 million, according to an NBC analysis of data provided by ad-buying firm SMG Delta.

Ohio is now the top state in overall ad spending at $185 million, surpassing Florida which is at $182 million.

Just this week, $84 million in ads have been booked, a record for any single week this election. But next week already tops this one with $86 million in ad buys already booked. Ohio tops all states with $18 million of that money this week and $20 million next.

“Team Romney,” the campaign and outside groups supporting him, are far outpacing “Team Obama” this week -- $54 million to $30 million.

In overall spending, Team Romney is outpacing Team Obama $531 million to $375 million.

Here are the top 10 states overall:

  • Ohio $185 million
  • Florida $182 million
  • Virginia $144 million
  • Colorado $78 million
  • Iowa $71 million
  • North Carolina $69 million
  • NV $55 million
  • NH $49 million
  • WI $40 million
  • PA $19 million
  • MI $15 million