In just over the last four days, almost $30 million has been booked in presidential campaign ads. Television and radio ad spending across the country now tops $634 million, according to data provided to First Read from ad-buying firm SMG Delta.
Team Romney (the campaign, RNC, and outside groups supporting him) has expanded its advantage, spending $340 million to Team Obama’s $293 million.
Team Obama had been outspending Team Romney in Florida, Ohio, and Virginia. But now President Obama and his supporters only have an edge in Ohio and Colorado.
Two more outside groups have emerged onto the presidential scene with ad buys -- Americans for Job Security and Secure America Now.
Americans for Job Security has booked $8.7 million in ads across six battleground states, including $2.3 million in Florida, $1.8 million in Ohio, $1.2 million in North Carolina, $1 million in Virginia and Colorado, and $494,000 in Iowa.
Secure America Now is spending $501,000 all in Florida – and mostly in Ft. Myers and West Palm Beach -- with an ad that uses Israeli Prime Minister Bibi Netanyahu. They also placed $80,000 on cable in Miami.
TD Ameritrade founder Joe Ricketts’ group Ending Spending, which played in the primary, is pledging to spend $10 million on the race, the Wall Street Journal reported, but the bookings for those ads have not come across yet, according to SMG Delta.
Outside spending accounts $277 million, about 44 percent of the total – 80 percent of that money ($222 million) has gone to support Mitt Romney.
About 19 percent of the money supporting President Obama has come from outside groups ($55 million) whereas 65 percent of the money going to support Romney is from outside groups.
Here’s how the groups breakdown:
Crossroads GPS $60,772,380
American Crossroads $50,926,768
Priorities USA $49,494,474
RNC $18,703,104* (the RNC is not included in “outside spending” or as part of the campaign)
Americans for Job Security $8,667,287
American Future Fund $4,342,414
American Energy Alliance $2,491,572
Planned Parenthood $1,447,734
Secure America Now $501,533
Numbers USA $115,051
Team Romney $66,795,363
Team Obama $62,525,755
Team Romney $58,399,632
Team Obama $64,085,768
Team Romney $51,067,330
Team Obama $44,755,046
Team Romney $37,855,010
Team Obama $22,105,855
Team Romney $29,487,016
Team Obama $29,986,260
Team Romney $25,319,350
Team Obama $23,293,615
Team Romney $20,940,206
Team Obama $18,502,948
Team Romney $14,355,976
Team Obama $14,059,301
Team Romney $11,155,036
Team Obama $8,099,026
Team Romney $11,282,307
Team Obama $5,648,978
Team Romney $5,894,469
Team Obama $10,515
Team Romney $3,146,098
Team Obama $0