Outside groups make up almost half of all presidential campaign ads

 

Outside groups have accounted for almost half of all ad spending during this presidential general election, according to a First Read analysis of data provided by ad-buying firm SMG Delta.

Groups supporting the presidential candidates but not affiliated with the campaign, including super PACs, have spent $267 million of the $605.7 million spent on television and radio ads.

As NBC's Mark Murray and Domenico Montanaro discuss, both President Obama and Mitt Romney are facing unrest this week – Obama with continued protests in the Middle East and Romney within his own campaign.  

(That overall number is sure to climb, as the Romney campaign is booking buys today.)

That means about 44 cents of every dollar spent on ads this election has come from outside groups.

There’s a big difference between who they’re supporting. Three-quarters of all money spent by outside groups -- $212 million -- has gone to support Republican presidential nominee Mitt Romney.

Two-thirds of all the ads run to support Romney, including the campaign, have come from outside groups. By contrast, 20 percent of ads supporting President Barack Obama’s re-election effort have come from outside groups.

OVERALL SPENDING: $605.7 million

Team Obama $286,905,268
Team Romney $318,396,978

OUTSIDE SPENDING: $266,782,619 (44 percent of total)

Team Romney $212,458,408 (67 percent of total)
Team Obama $57,473,660 (20 percent of total)

Outside groups’ spending tracks with the campaigns in some ways with heavy spending in Florida, Ohio, and Virginia. But in states where the campaigns aren’t spending heavily, outside groups have stepped in to account for most of the political advertising to test out messages and try to move the needle, so to speak.

Florida, like with the campaigns, is seeing the most total spending from outside groups -- $58.6 million. That’s just about half of the $121 million total spent in the state.


 

Next up in total spending: Ohio $42.6 million, Virginia $33.3 million, Colorado $25.1 million, North Carolina $21.2 million, Iowa $19 million, Pennsylvania $14.4 million, Nevada $14.2 million, Wisconsin $13.4 million, New Hampshire $11.9 million, Michigan $10 million.

By percentage of total spending in that state: Michigan 99.9 percent, Wisconsin 92 percent, Pennsylvania 75 percent, Colorado 44 percent, Wisconsin 42 percent, Iowa 40 percent, Virginia 37 percent, North Carolina 37 percent, Nevada 37 percent, Ohio 36 percent.

Strikingly, in every state, outside groups have made up a majority of all ads supporting Romney. In Florida, in particular 73 percent of all ads supporting Romney have come from outside groups.

Though the Obama campaign has spent a whopping $46 million in Florida, outside groups have helped Romney even the score. The Crossroads groups have poured in more than $25 million, the Koch-brothers-backed Americans for Prosperity $9 million, Restore Our Future $8 million, America’s Future Fund $1.4 million, and the American Energy Alliance $850,000. They have combined with the Romney campaign for $60.3 million in the Sunshine State, about what Obama has spent with the help of outside groups -- $60.7 million.

The Obama campaign has gotten some help from outside groups in Florida, but not to the level Romney is benefitting. Priorities USA has spent $12.7 million there, followed by the SEIU $1.5 million, Planned Parenthood $450,000, and MoveOn.org $64,000.

Here’s how it breaks down by state (plus a grand total of how much each group has spent below that): 

FLORIDA
OVERALL SPENDING: $121 MILLION
OUTSIDE GROUP SPENDING: $58.6 MILLION (48 percent of total) 

OUTSIDE GROUP BREAKDOWN:
PRO-ROMNEY: $43.8 MILLION OF $60 MILLION (73 percent)
PRO-OBAMA: $14.7 MILLION OF $60.7 MILLION (24 percent) 

OHIO
OVERALL SPENDING: $116.9 MILLION
OUTSIDE GROUPS SPENDING: $42.6 MILLION (36 percent)

OUTSIDE GROUP BREAKDOWN:
PRO-ROMNEY: $29.9 MILLION OF $53.3 MILLION (56 percent)
PRO-OBAMA: $12.7 MILLION OF $63.6 MILLION (20 percent) 

VIRGINIA
OVERALL SPENDING: $90.3 MILLION
OUTSIDE GROUP SPENDING: $33.3 MILLION (37 percent) 

OUTSIDE GROUP BREAKDOWN:
PRO-ROMNEY: $22.4 MILLION OF $42.4 MILLION (53 percent)
PRO-OBAMA: $10.9 MILLION OF $47.9 MILLION (23 percent) 

COLORADO
OVERALL SPENDING: $57 MILLION
OUTSIDE GROUP SPENDING: $25.1 MILLION (44 percent) 

OUTSIDE GROUP BREAKDOWN:
PRO-ROMNEY: $16.4 MILLION OF $27.5 MILLION (60 percent)
PRO-OBAMA: $8.6 MILLION OF $29.5 MILLION (29 percent)

NORTH CAROLINA
OVERALL SPENDING: $57.7 MILLION
OUTSIDE GROUP SPENDING: $21.2 MILLION (37 percent) 

OUTSIDE GROUP BREAKDOWN:
PRO-ROMNEY: $21.2 MILLION OF $35.5 MILLION (60 percent)
PRO-OBAMA: $10.9 MILLION OF $47.9 MILLION (23 percent) 

IOWA
OVERALL SPENDING: $48 MILLION
OUTSIDE GROUP SPENDING: $19 MILLION (40 percent) 

OUTSIDE GROUP BREAKDOWN:
PRO-ROMNEY: $15.8 MILLION OF $25.4 MILLION (62 percent)
PRO-OBAMA: $3.2 MILLION OF $22.9 MILLION (14 percent)

PENNSYLVANIA
OVERALL SPENDING: $19.3 MILLION
OUTSIDE GROUP SPENDING: $14.4 MILLION (75 percent)

OUTSIDE GROUP BREAKDOWN:
PRO-ROMNEY: $11.2 MILLION OF $11.2 MILLION (100 percent)
PRO-OBAMA: $3.2 MILLION OF $8.1 MILLION (40 percent)

NEVADA
OVERALL SPENDING: $38.6 MILLION
OUTSIDE GROUP SPENDING: $14.2 MILLION (37 percent) 

OUTSIDE GROUP BREAKDOWN:
PRO-ROMNEY: $13.3 MILLION OF $20.4 MILLION (65 percent)
PRO-OBAMA: $874,000 MILLION OF $18.2 MILLION (5 percent) 

WISCONSIN
OVERALL SPENDING: $14.5 MILLION
OUTSIDE GROUP SPENDING: $13.4 MILLION (92 percent) 

OUTSIDE GROUP BREAKDOWN:
PRO-ROMNEY: $10.2 MILLION OF $10.6 MILLION (96 percent)
PRO-OBAMA: $3.2 MILLION OF $3.9 MILLION (82 percent) 

NEW HAMPSHIRE
OVERALL SPENDING: $28.2 MILLION
OUTSIDE GROUP SPENDING: $11.9 MILLION (42 percent) 

OUTSIDE GROUP BREAKDOWN:
PRO-ROMNEY: $11.9 MILLION OF $14.1 MILLION (84 percent)
PRO-OBAMA: $0 OF $14 MILLION (0 percent) 

MICHIGAN
OVERALL SPENDING: $10 MILLION
OUTSIDE GROUP SPENDING: $10 MILLION (99.9 percent) 

OUTSIDE GROUP BREAKDOWN:
PRO-ROMNEY: $10 MILLION OF $10 MILLION (100 percent)
PRO-OBAMA: $10,000 OF $10,000 (100 percent)

Here’s the total of how every group is spending:

Obama $233,604,018
Crossroads GPS $59,977,352 (pro-Romney)
Romney $87,648,202
American Crossroads $48,441,218 (pro-Romney)
Americans for Prosperity $46,517,357 (pro-Romney)
Priorities USA $48,176,176 (pro-Obama)
Restore Our Future $44,408,615 (pro-Romney)
Republican National Committee $18,723,265 (pro-Romney)
Concerned Women for America $4,783,656 (pro-Romney)
America's Future Fund $4,580,908 (pro-Romney)
Americans Energy Alliance $3,201,354 (pro-Romney)
SEIU $2,497,313 (pro-Obama)
Planned Parenthood $1,447,734 (pro-Obama)
Priorities/League of Conservation Voters $979,048 (pro-Obama)
MoveOn.org $166,891 (pro-Obama)
Jill Stein (Green Party presidential candidate) $38,175

TOTAL $605.7 million

*** UPDATE *** The ACLU spending has been taken out of the "pro-Obama" category. The group contends it wasn't advocating for one candidate or the other. The ad it ran advocates for health-care benefits and abortion care for servicewomen who are victims of rape.

*** UPDATE 2 *** Numbers USA spending has also been taken out of the "pro-Romney category. The group is running ads that are anti-immigration, not explicitly support Romney or attacking Obama.

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I belive they should outlaw all campaign advertising and allow each candadate one hour per month on national TV to tell everyone what they think they can do for our country and how they think they can accomplish it! No Bullss*** Done Deal!

    Reply#115 - Mon Sep 17, 2012 11:55 PM EDT

    Far too many of our population have an attention span longer than the 7 minutes between television commercials, the hope these "voters" will understand anything longer than a bumper sticker is hopeless.

    One debate is not enough.

      #115.1 - Tue Sep 18, 2012 12:17 AM EDT
      Reply

      No mention of the value (if any) of all the FREE Obama promotion on MSNBC, NBC, & ABC.

      People suporting Romney & also those who understand the damages Obama has done & fear what he will do are spending all they can to try to present their side.

      Fear of an alternative thought reaching voters seems to be the underling bases of the story.

        Reply#116 - Tue Sep 18, 2012 12:14 AM EDT

        jd, no doubt. The free advertising in the supporting articles alone are worth millions.

        • 1 vote
        #116.1 - Tue Sep 18, 2012 12:21 AM EDT

        Are you as concerned with the free promotion Willard get form Faux news. They hired his staff as consultants. Rove, Bolton, etc.

        Faux News is the republican news network. No news, just spin! Maybe watch Jon Steward some time, he will splain it to ya.

        • 1 vote
        #116.2 - Wed Sep 19, 2012 5:47 PM EDT
        Reply

        How many Educational Deprived Republicans, with income under $300,00 do we have that are going to vote for Mitt Romney (Richie Rich)? Some of you must be in the 47% who don't pay any taxes, LOL!

          Reply#117 - Tue Sep 18, 2012 12:19 AM EDT

          The only thing wrong with the education received by republicans is the union that supplied it.

          Based on Obama logic of business success & wealth being owed to government spending & education, a poor person should be able to sue the government due to their lack of success. They had the same teachers, schools, roads, & goberment everyone else had.

          Share the wealth, college credits, grade point average, & give everyone a doctorate just to be fair.

            #117.1 - Tue Sep 18, 2012 12:36 AM EDT
            Reply

            Concerned Women for America $4,783,656 (pro-Romney)

            Who the hell are these stupid women with 4.7 Million? Have they been under a rock for a lifetime? Or was that Romney's "tithe" ?

              Reply#118 - Tue Sep 18, 2012 1:07 AM EDT

              "Should any political party attempt to abolish social security, unemployment insurance, and elimate labor laws and farm programs, you would not hear of that part again in our political history. There is a tiny splinter that believes that you can do these can do these things...Their number is negligible and they are stupid." President Eisenhower, Republican 1954

                Reply#119 - Tue Sep 18, 2012 3:14 AM EDT

                I wonder if we'll find Romney's body in a shallow grave outside of Vegas after he loses this election. I don't think Sheldon will take the news too well.

                  Reply#120 - Tue Sep 18, 2012 3:39 AM EDT

                  Sheldon does not care. It is chump change to him. He is just making a bet, if he wins he wins big, if not he has some write offs.

                    #120.1 - Wed Sep 19, 2012 5:49 PM EDT
                    Reply

                    GOP message: We hate a black President more than we love America.

                      Reply#121 - Tue Sep 18, 2012 3:41 AM EDT

                      Obama's Classmate tells The truth!

                      The Perfect Marxist scheme using the Cloward and Piven Plan

                      www.snopes.com/politics/soapbox/overwhelm.asp

                        Reply#123 - Tue Sep 18, 2012 8:37 AM EDT

                        Another Crock of myths. The author, Wayne Allyn Root was the 2008 Libertarian Party vice presidential nominee and serves on the Libertarian National Committee.

                        So he certainly can't be view as objective and is just one more example of the right pro porting objective journalism using oppositions staff. Like Rove, Chow, Bolton, etc at Faux news.

                        One can only assume that Bush was in on it as well since he setup the mess.

                          #123.1 - Wed Sep 19, 2012 5:45 PM EDT
                          Reply

                          HOW SAD can this COUNTRY BE when MILLIONS AND MILLIONS ARE going to the CANDIDATES. And there are AMERICANS who are struggaling to FIND JOBS and put FOOD on their TABLES and FEED their FAMILIES.

                          It makes me SICK to HEAR these CANDIDATES mostly ROMPPY that ECONOMY AND JOBS are at the top and THEY GIVE NOT ONE PENNY OF THIS DONATED MILLIONS TO ASSIST AND HELP THE CITIZENS of this COUNTRY. WHY ARE THEY NOT HELPING THE JOBLESS. Are they afraid of losing their SPONSORS over the JOBLESS. It really makes one think. What the HELL !!!

                          HOW CROOKED can REALITY BE FOLKS. It is as though the money came from the very FOLKS WHO LOST THEIR JOBS. I would not put it past these organizations or PACS. How sick !!

                          • 1 vote
                          Reply#124 - Tue Sep 18, 2012 9:08 AM EDT

                          Watched Jesse Ventura really speak out on the stupidity of the Citizens United decision. What other country would allow foreign goverments to buy their election? Totally crazy. Now we need a constitutional convention to straighten out the Roberts courts mess.

                            Reply#125 - Wed Sep 19, 2012 5:18 PM EDT

                            scott-579755

                            That is a load of crap about the Uboats. I did just a little research and guess what I found. The first reference I found was at the The Caller, just vague info, then I went to to Al Jazzera and searched on German submarines. Israel to buy two Germany subs, nothing else.

                            I do wish just one wrong wing nut job would actually use a reputable source for posting. truly pathetic.

                              Reply#126 - Wed Sep 19, 2012 5:37 PM EDT
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