With new ad buys that came across last night from Crossroads GPS and Restore Our Future, TV and radio ad spending for the presidential election has now crossed the $600 million mark.
Grand total ad spending: $605.7 million
NBC's Domenico Montanaro reports that ad spending has now crossed the $600 million mark. More than half has been spent in just three states - Florida, Ohio, and Virginia. Wisconsin has also become a battleground.
The Romney campaign and outside groups supporting him continue to outspend the Obama campaign and its supporters, but the Obama campaign has poured in more than $8 million in just the past week.
Team Romney $318.5 million
Team Obama $287.2 million
More than half of all the money spent is in just three states – Florida, Ohio, and Virginia. And in those states, Team Obama leads.
Florida: $121 million (Team Obama $60.7 million -- Team Romney $60.3 million)
Ohio: $116.9 million (Team Obama $63.6 million – Team Romney $53.3 million)
Virginia: $90 million (Team Obama $47.9 million – Team Romney $42.4 million)
So $327 million spent in three states – that’s 54 percent of all ad money spent.
This past week has also seen double the spending in Wisconsin, Paul Ryan's home state. Wisconsin has been -- and continues to be -- in the Toss Up column in the NBC Battleground Map, but it is now just seeing real action from the campaigns, including a visit to Milwaukee by President Obama next Saturday.