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Ad spending tops $583 million

 

Earlier this week, we took a look at the spending breakdown, but hadn't seen the buys in Wisconsin yet.

Here are the updated numbers by state, including the Wisconsin buy:

1. Florida - $119.7 million
2. Ohio - $113.8 million
3. Virginia - $83.9 million
4. North Carolina - $57.6 million
5. Colorado – $55.0 million
6. Iowa - $47.3 million
7. Nevada - $37.4 million
8. New Hampshire – $25.5 million
9. Pennsylvania – $19.3 million
10. Wisconsin - $11.8 million
11. Michigan - $8 million
12. Minnesota - $3.2 million
13. New Mexico - $49,000

Total spending: $581 million

Also note that Crossroads GPS made buys earlier this summer, but it was unclear if those were for the presidential or for Senate races. Now, it's clear that about $6 million that was counted for Crossroads GPS was for Senate races and not presidential, so that has been adjusted and updated, according to data from ad tracker SMG Delta.

President Obama's campaign is still the top single spender, but with all the outside groups factored in, Romney and his supporters are outspending the president $307 million to $276 million.

Here's the full breakdown:

Obama $222 million
Romney $86.8 million
Crossroads GPS $52.9 million
American Crossroads $48.4 million
Priorities USA $48.1 million
Americans for Prosperity $46.5 million
Restore Our Future PAC $40 million
RNC $18.7 million
Concerned Women $4.8 million
American Future Fund $4.5 million
AEA $3.2 million
SEIU $2.5 million
Planned Parenthood $1.4 million
Priorities-LCV $980,000
MoveOn.org $145,000

It's notable that the Crossroads groups combined to be the second-biggest spender at $101.3 million.

*** This post was updated at 3:25 pm ET to reflect new Obama campaign ad spending.