Discuss as:

2012: Come on in, the water's fine

AP’s Fouhy picks up on this: “One Republican campaign ad describes the ‘buyer’s remorse’ some voters feel about President Barack Obama. Another ad features a woman saying she had supported Obama because ‘he spoke so beautifully,’ but he’s failed to deliver on his promises. Still another ad woos Obama supporters with a direct but gentle prod: ‘It’s OK to make a change.’ Come on in, the water’s fine. That’s the message from Republicans as they try to persuade voters who supported Obama in 2008, many of them women, to switch to Republican candidate Mitt Romney this time. Nearly all of the $100 million Romney and his allies have spent on TV ads in general election battleground states has been aimed at a single audience: swing voters who say they like Obama personally but are disappointed in his job performance. To reach those voters, Republicans have adopted a political soft sell: Coax them to consider Romney without criticizing the choice they made four years ago.”

Old vs. young: “That much-debated gender gap?” USA Today writes. “The generation gap is wider. In a national USA TODAY/Gallup Poll, most 65-and-older seniors support Romney while young adults under 30 back Obama by almost 2-1. The 18-percentage-point difference in their presidential choices is one of the electorate's biggest demographic divides, and it helps define campaign strategies for both sides. The enthusiasm of the Millennial Generation for Obama, who is now 50, fueled his election victory four years ago. Though still backing him, younger voters have lost some of their ardor while seniors have become significantly more engaged than in 2008 on behalf of the 65-year-old Romney — and they are much more likely to vote. At stake in this divide is not only the presidency but also the country's policy direction — shaping the debate on Social Security and Medicare spending, the need to invest in education and the priority placed on environment.”

Views of guns are the same as they were before Aurora, according to a Pew poll.

OHIO: “Three high-placed Republican sources tell the Columbus Dispatch that Rep. Steven LaTourette (R-OH) ‘has decided not to run for re-election, leaving party members rushing to find a replacement in time for the Nov. 6 election,’” Political Wire writes. “A source said LaTourette is leaving because of a dispute with House leadership about future committee assignments." LaTourette was one of the last remaining House members who votes with labor.

Roll Call asks if LaTourette was “left out in the cold.” “Rep. Steven LaTourette’s sudden decision not to run for re-election in November centers around a reported dispute over future committee assignments, which, if true, shows a breakdown in relations between the nine-term Ohio Republican and House GOP leaders, led by his close ally and fellow Ohioan, Speaker John Boehner,” Roll Call writes, adding, “At Appropriations, where the power rests with the subcommittee chairmen, known as cardinals, the senior GOP post at the Labor-HHS panel will be open after this year’s elections. Rep. Denny Rehberg (R-Mont.) is running for Senate. LaTourette, who is one of labor’s closest allies in the Republican Conference — and a lawmaker with a long interest in bipartisanship, as well as a loyal lieutenant to Boehner — might have viewed himself as an ideal chairman at Labor-HHS.”