In a new 60-second negative TV ad, the Obama campaign continues its attack on Mitt Romney's economic record in Massachusetts, NBC’s Carrie Dann reports. The ad, titled "We've heard it all before," is airing in airing in CO,FL,IA,NC, NH, NV, OH, PA, and VA. It's described by the campaign as "a significant buy.”
In the ad, a male narrator describes Romney's economic record while governor as "one of the worst in the country." Prominently featured is the oft-cited "47th in job creation" stat, as well as claims that the state "lost 40k manufacturing jobs" under the governor and that Romney "outsourced call center jobs to India" (the latter offers a visual of a young Indian man with a headset.) And he "cut taxes for millionaires like himself" while increasing the state's debt. Tagline: "Romney economics: it didn't work then, and it won't work now.”
The AP: “The ad is part of the targeted effort the Obama campaign launched last week to seek to discredit Romney's economic record in Massachusetts. It comes as the Obama campaign grapples with its own economic message to voters following an uptick in the nation's unemployment rate.”
“One fallout from Friday's poor jobs report: President Obama will almost surely have to win re-election with a record high unemployment rate for modern incumbents,” USA Today points out.