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Crossroads' play for suburban women

Soccer moms, or whatever the lexicon is nowadays, are a key swing group -- one both sides are watching. Today, Crossroads GPS went up with a $10 million ad buy making a play for the group across 10 battleground states.


Crossroads says the ad will run beginning today in Colorado, Florida, Iowa, Michigan, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia.

In 2008, Obama narrowly won suburban women, and he led narrowly with them in the most recent NBC/WSJ poll.

By the way, the woman in the ad is an "actor based on a composite of women Crossroads interviewed in focus groups," said Crossroads spokesman Jonathan Collegio.