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Romney going up with first general-election ads

Mitt Romney is going up with his first ads of the general election in at least three swing states, according to NBC ad tracking partner SMG Delta.

The Romney campaign is placing broadcast buys in Davenport and Des Moines, Iowa; Cincinnati and Cleveland, Ohio; as well as Norfolk, Richmond and Roanoke, Va.

That's just so far with more expected. The ad time is purchased for Friday through Tuesday. There is no word yet as to the content of the ads that will run.