We noted earlier that Newt Gingrich and Rick Santorum again used Etch A Sketches today.
Well, the DNC now has cut its second anti-Mitt Romney Etch A Sketch video.
While Democrats and rivals are having fun with this and continuing to try and fuel a narrative, the buzz around this has died down considerably today and you wonder when -- or if -- it jumps the shark.
By the way, CNBC reports that the biggest benefactor from all this might be the maker of the toy.
It reports: Ohio Art, the company that makes Etch A Sketch, saw its stock jump up a whopping 212.5 percent today.