Many would contend that the passage of the controversial health-care law led, in large measure, to the sweeping 2010 election that put Republicans in control of the House.
But the Obama campaign is banking on the health-care law being its key to one vitally important group for reelection in 2012 -- women.
Mailers obtained by First Read (first mailer, second mailer) currently going out in battleground states from the Democratic National Committee make a concerted push to women on health care, in particular touting the preventive care benefits that are already in effect. (The New York Times Saturday reported that mailers would go out today.)
One mailer depicts a husband and wife sitting around a kitchen table with coffee mugs and a calculator. The text might lead the Romney campaign to charge that Democrats are resorting to “class warfare.”
“Wealthy families already get good health care,” the front page reads. Below that, it asks, “How will America’s new health care law help you?” And lists “3 ways” it is doing so, including, “preventing discrimination against women like you,” “banning insurance caps on needed care,” and “keeping your kids covered until age 26.” It also refers to a website called, “NewHealthCareLaw.com,” which is run by Obama for America, the Obama reelection campaign arm.
All of the pictures – aside from the front page one with the husband and wife – are of women. In the second mailer, both the doctor and patient are also women.
The second mailer’s first page depicts a doctor saying, “You may now get many of your preventive care services for FREE.” And: “For a list of preventive services for women available without co-pays thanks to America’s New Health Care Law, please read inside.”
The second page rattles off some of the preventive services, like screenings for breast and cervical cancers, domestic and interpersonal violence, gestational diabetes, HIV, HPV, as well as free contraception, breastfeeding support, and well-woman visits.




Don't worry Mr. President!
Women in the 'other' industrialized nations have had their birth control covered for many years. Actually decades.
It.. is.. 2012. All year.
Women are not going back to the 19th century no matter how many ultrasounds you threaten us with, or how many Planned Parenthoods you shut down, or how often you ascribe bad intentions to folks who want their Mothers, babies, toddlers, teens, daughters, sisters and grandmothers to get good healthcare like flesh-and-blood decent human beings.
GOP Presidentials: quit telling us how *** pious you all are. Your slips are showing.
You have earned the support & vote of well-informed women in the year 2012!
If we allow the current cast od characters currently running for your job anywhere near the Oval Office they will roll back the clock to 1912!
Speaking of ObamaCare - did we ever find out what the GNOP plans to replace it with once they repeal it?
WillardCare might be a good place to start... he did after all, brag about the President replicating the ACA with it! lol
A woman voting Republican this year is equivalent to a chicken voting for Colonel Sanders!
Women for President Obama 2012!!!
I see we are on the same page! ;o)
The FR gremlins ate half of my first post! lol
Hard to believe women in the USA are refighting this battle. It's ridiculous. Contraception has been required coverage by insurance providers since the 1990's. It is also hard to believe that people really want their insurance companies to put a life-time cap on their health care, to cancel their coverage if they become seriously ill, to not provide coverage for pre-existing conditions, and on and on it goes but the republicans have convinced them, that's what they want. The only thing the people heard during the ACA debate was death panels and mandates--too bad, they aren't smart enough to look beyond the talking points. It wasn't perfect but it is certainly an improvement over what we had. Just the fact that insurance companies cannot cancel coverage or tell you too bad you're so sick but oops, you've reached the limit on what we'll pay. Can't imagine anyone wanting to go back to the way it was.
The gremlins definitely are messing with FR today.
Hi Feisty, Jody,
Before the Affordable Care Act was passed, I heard the story of a woman about thirty who decided not to have treatment because she had two little children and didn't want her family to go bankrupt paying her bills. She died.
Now, under the Affordable Health Care Act you cannot go bankrupt any more.
This is one example of the great work the health reform law is doing, even before it is fully implemented in 2014.
Speaking of ObamaCare - did we ever find out what the GNOP plans to replace it with once they repeal it?
I have been waiting for that announcement since the House repealed it in Jan. 2011.
waiting for the big announcement
waiting waiting ....
Women for President Obama 2012
More like 1652 - I think they want to roll back to the Salem Witch Trial era and start burning anew. I hear the Koch Bros. have invested heavily into the timber industry <snark>.
[Speaking of ObamaCare - did we ever find out what the GNOP plans to replace it with once they repeal it?]
Oh, didn't you hear? They want to replace it with ginormous insurance companies, lots and lots of red tape, H-U-G-E premiums and copays, and no coverage for preexisting conditions...
...oh, wait...
Dear Republicans: I'd give up now if I were you.
I do wish they would stop sticking by the claim that it is FREE - it feeds the fake RWNJ talking point. It is not free, it is without any additional out-of-pocket expenses. Free implies at no cost - the cost is built into the insurance premium, therefore it is not FREE.
Its free because the employer is picking up the cost not the employee. Your insurance premium at best picks up 10% of the overall cost as your out of pocket, deductibe and co pay pay for vast majority of employee paid health care costs. So yes Red dev, as I have explained this to you a thousand times, its shifting the cost to the employer so its basically free.
So if this wasnt about pandering or trying to buy the female vote, why isnt Obama trying to get children's vaccines mandated? You would think that was far more important of an issue? Or why not have AIDs drugs mandated for coverage, or why not pregnancy care? Why are nonmedically necessary lifestyle drugs so important to be mandated that the government needs to intrude if it wasnt just pandering for votes?
Kirk,
So you believe that the employees don’t pay any part of it thru their deductible and copays?
You are wrong.
And Kirk - as I have countless explained to you, not all insurance premiums are paid by employers, and very few employers pay 100% of the premium, so it is NOT free. And even if a company pays 100% of the premium, that is considered a compensation package in exchange for work. Thus, it isn't free. It would only be free if some random company offered to pay my insurance premiums in exchange for nothing - GET IT YET?
Yea that is a winner try and get re-elected on Obamacare. Send out a flyer as well showing a UAW member cashing his "bonus" check before the American tax payer gets their money back too. While your at it send a flyer depicting my neighbor holding up his 2nd years worth of unemployment checks... We need a better leader in the White House as soon as possible..... Thoughts?
[In new mailers, Obama uses health-care law to woo women]
See Mitt? If you were smart you'd plaster your name all over the new HCR law...after all, it was based on YOUR Massachusetts model as well as the model the GOP put forward in the 80's and 90's...
But all you have is your disdain for women, children, animals (poor Seamus) and the downtrodden.
Oh, before I forget...good luck in the election...
All the republicans candidates have signed a pledge to the person-hood amendment. With the passing of that law would make all women into second class citizens with no rights of her own. Even Ron Paul the freedom guy, doesn't believe women should decide about her own body.
With the republican support of Rush, they have angered this woman beyond what I thought was possible.
A vote for a republican is a vote to be sub-servant to men with their republican christian Taliban in charge of women.
Love America? Vote---Obama/Biden 2012