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Pro-Romney Super PAC recycles 2007 Romney campaign ad

 

The pro-Romney Super PAC Restore Our Future is going up with an ad in Michigan and Arizona, starting tonight, that focuses on the story of Mitt Romney helping to lead the search for his business partner's daughter who went missing in New York City in the 1990s.

The story is true, but the ad is recycled.

In fact, the ad run by a SUPER PAC, called "Saved," is word-for-word the same ad that the Romney CAMPAIGN ran in 2007, called "The Search."

The only differences appear to be slightly different video of New York City and a different sign off. Instead of "I'm Mitt Romney and I approve this message," it's "Restore Our Future is responsible for the content of this message."

Super PACs and campaigns are, by federal law, not allowed coordinate.

Here are the ads and scripts: 

2012 Restore Our Future ad and script below:

My 14 year old daughter had disappeared in New York City for 3 days. No one could find her. My business partner stepped forward to take charge. He closed the company and brought almost all our employees to New York. He said I don't care how long takes, we're going to find her. He set up a command center and searched through the night. The man who helped save my daughter was Mitt Romney. Mitt's done a lot of things that people say are nearly impossible. But, for me, the most important thing he's ever done is to help save my daughter.

Restore Our Future is responsible for the content of this message.

2007 Romney campaign ad and script:

My 14 yr old daughter disappeared in New York City for three days. No one could find her. My business partner stepped forward to take charge. He closed the company and brought almost all of our employees to New York. He said I don’t care how long it takes, we're going to find her. He set up a command center and searched through the night. The man who helped save my daughter was Mitt Romney. Mitt's done a lot of things people say that are nearly impossible. But for me the most important thing he's ever done is to help save my daughter.

I'm Mitt Romney and I approve this message.

*** UPDATE *** NBC's Chuck Todd confirms that the video is the same as the 2007 ad and was purchased by Restore Our Future.

"We purchased the rights to the footage from its owner Cold Harbor Films, which did not entail interacting with the Romney campaign," according to Restore Our Future Treasurer Charlie Spies, who was the chief financial officer and counsel for Romney's 2008 campaign.

Cold Harbor Films is an arm of National Media, an ad firm run by Alex Castellanos, who was a strategist for the Romney 2008 campaign.