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Romney's coalition: How he won Florida

 

Mitt Romney won Florida last night with a coalition of women, Latinos, seniors, "somewhat conservatives," the wealthy, and people who lived in three basic regions.

Based on exit polls, revised this morning:

- Women (49% of electorate): Romney 52%-28%
- Latinos (14% of electorate): Romney 54%-29%
- 65+ (36% of electorate): Romney 51%-34%
- “Somewhat conservative” (26%): Romney 52%-32%
- $100K a year+ (31% of electorate): Romney 52%-30%
- $200K a year+ (9% of electorate): Romney 60%-23%
- Miami and South (17% of electorate): Romney 56%-28%
- South Central (20% of electorate): Romney 50%-27%
- Tampa Bay area (18% of electorate): Romney 47%-27%

So 55% of the electorate came from Miami, South Central Florida and the Tampa Bay area, and Romney won in those places by an average of 51%.

Other noteworthy bullets:

- Evangelicals made up 47% of all voters this time, up from 39% in 2008. Romney split them with Gingrich, but won 38%-37%.
- Latinos made up 14% of the electorate, up from 12% in 2008.
- Cubans made up 8%, up from 7% last time.
- Romney cleaned up with Cubans – 57%-31% and non-Cuban Latinos 52%-23%.