NBC News today is requesting that the Romney campaign remove NBC material from an ad that went up yesterday in Florida attacking Newt Gingrich for 1990s-era House ethics charges.
The ad prominently features then-NBC Nightly News anchor Tom Brokaw reporting in 1997 on the ethics charges at the top of the Nightly News broadcast that evening, Politico reported this morning.
"The NBC Legal Department has written a letter to the campaign asking for the removal of all NBC News material from their campaign ads," said Lauren Kapp, NBC senior vice president for marketing and communications, in a statement. Kapp added, "Similar requests have gone out to other campaigns that have inappropriately used Nightly News, Meet the Press, Today and MSNBC material."
Brokaw also released a statement voicing his personal concerns.
"I am extremely uncomfortable with the extended use of my personal image in this political ad," he said. "I do no want my role as a journalist compromised for political gain by any campaign."


If Brokaw (or NBC for that matter) were ideologically on par with Fox News, it wouldn't be an issue. But because they're liberal media, it's a problem. Full stop. Has nothing to do with Brokaw's talent or even NBC's property, as much as it does their support of Obama. Still, Romney's people should have gone about it the right way and either asked for permission or paid a fee for using. Speaks volumes about whoever the agency is that's handling the ads.
This goes right to the heart of copyright infringement.
All news reports are a matter of 'public domain'. If NBC wants to censor certain things they don't like, maybe we should allow them to rewrite the constitution, let the media make the laws.
Are you sure about that?
This is nothing new, I am 64 years old and have seen the same sort of use of TV network report in ad campaign over the years. Whats the big deal? We all know the gloves come off during campaigning.
If it was aired on the news, it's game!
I understand why Brokaw and NBC want this ad removed - it is flat-out factually incorrect. Gingrich was taken to task for one infraction out of 84 leveled at him - and it was a technicality with no wrongdoing intended.
Gov. Romney is going to be the nominee no matter the ad. This is simply more BS from the liberal NBC and its stepchild MSLSD TV.
"Glad to see NBC standing up for its integrity". That would be something if they had any. NBC via MSNBC has become the most biased and irresponsible news organization in the media - it is the junior high of cable news, Chris Matthews especially - but I can't say that any more, they're all equally bad. However, Tom Brokaw deserves to have his legacy as a journalist preserved and not be used in this manner to further anyone's campaign. For that reason alone, the Romney camapign should pull the ad. On the other hand, if a media broadcast has been out there in the public, does the originating source have any real claim on it as property or copyrighted material, especially if the report is objective and factually correct? I could understand "ownership" if the information was baised by opinion, but that is not the case in this instance.
"I am extremely uncomfortable with the extended use of my personal image in this political ad,"
Romney is a dirty politician and so is Newt.
Yet, NBC has aired the ad constantly ... The Ad is true and even NBC knows its use is allowed under the fair use clause ... nice ploy to play both sides of this NBC ... Nasty Broadcast Crooks
It's definitely a slash and burn campaign. P.S. - The 'Brokaw' ad never went away - still running every few minutes late last night - on NBC!
Leona, May I put a few cents in this discussion?
First Bush bailed out the banks (so now Bush is a socialists). Obama bailed out the auto makers and hey they
paid us back with interest. We still haven't collected from the banks yet, if there has been a pay back someone
fill me in.
Second, we love Unions or atleast most of us benefits from them ie police, firefighters,teachers, nurses etc.
yes and most of our sports, I love football and without the players union there would be none.
Even our beloved baseball maybe you hate sports but I bet if your house were on fire you would call on
your local firefighter to help you out. Well guess what we are union and try to wonder what it would be like if
there was a private company doing this for you, have you read any of the news on those private companies
they hire for security in Iraq? Yeah how's that working out?
And third, big corps give plenty to the gop so to insist that unions are forced to give is an insult. We give
donations because it's Rep like Walker who wants to kill unions, and force out what makes our country great.
I am thankful I had good teachers, good role models like our chief of police. Thankful for all the lives we saved
through our local fire departments.Go unions go Obama
Haven't collected all from GM and Chrysler either......they still owe Billions.......
Way to go Indiana.......