Total ad spending in SC: $13 million

 

In the race for tomorrow's South Carolina Republican primary, the campaigns and Super PACs have spent more than $13 million in advertising in the state, according to Smart Media Group Delta, the ad-tracking firm partnering with NBC News.

Leading the pack are the Romney campaign ($1.9 million) and the pro-Romney Super PAC Restore Our Future ($2.5 million). Another pro-Romney Super PAC, Citizens for a Working America, has spent $264,000.

That combined $4.7 million by Romney and his supporters is nearly twice what the Perry campaign and his allies spent in South Carolina ($2.5 million), as well as the Gingrich campaign and his supporters ($2.4 million).

Looking ahead to the next contest -- Florida on Jan. 31 -- Team Romney and allies are also dominating the Sunshine State, where Restore Our Future has spent $4 million and the Romney campaign has spent $3.3 million. No other GOP candidate or Super PAC is advertising in Florida (though AFSCME has an anti-Romney ad airing there).

***  UPDATE *** A Republican source tells First Read that the pro-Santorum Red, White, and Blue Fund has spent $225,000 in Florida. That amount did not show up in the ad-tracking figures.

In Iowa, the total spending was more than $16 million; in New Hampshire, it was more than $5 million. And $47.5 million has been spent in all states by all 2012 advertisers.

South Carolina breakdown
Restore Our Future PAC (pro-Romney) $2.5 million
Mitt Romney $1.9 million
Make Us Great Again PAC (pro-Perry) $1.9 million
Winning Our Future PAC (pro-Gingrich) $1.7 million
Ron Paul $1.4 million
Rick Santorum $936k
Red White and Blue Fund (pro-Santorum) $775k
Newt Gingrich $640k
Rick Perry $592k
Santa Rita PAC (pro-Paul) $324k
Citizens for a Working America (pro-Romney) $264k
Our Destiny PAC (pro-Huntsman) $50k
Revolution PAC (pro-Paul) $32k

Florida breakdown
Restore Our Future PAC $4 million
Mitt Romney $3.3 million
AFSCME $931k

Discuss this post

South Carolina is making a lot of money for itself huh??!!! Well good for them.

  • 10 votes
Reply#1 - Fri Jan 20, 2012 6:25 PM EST

Isn't that chump-change for Romney?

  • 5 votes
#1.1 - Fri Jan 20, 2012 7:26 PM EST

Pocket money for Obama buddy Jon Corzine..though he might have lost it along with a few billion...

  • 10 votes
#1.2 - Fri Jan 20, 2012 9:09 PM EST

So are votes bought , or not.....??

  • 2 votes
#1.3 - Fri Jan 20, 2012 9:51 PM EST

Bought, sadly.

  • 2 votes
#1.4 - Fri Jan 20, 2012 9:52 PM EST

Hey phinephancy , you're looking a little different tonight....nice.....hope all is well....

  • 1 vote
#1.5 - Fri Jan 20, 2012 9:55 PM EST

Been reading a mystery. Needed to take a break. How's life treating you?

  • 2 votes
#1.6 - Fri Jan 20, 2012 9:56 PM EST

I'm very lucky and thank god for it , every day.....

  • 1 vote
#1.7 - Fri Jan 20, 2012 10:00 PM EST

I am glad ben. Seems very, very quiet here tonight. Guess I will go back and see if they can catch the serial killer. Take care.

  • 1 vote
#1.8 - Fri Jan 20, 2012 10:04 PM EST

Yea , quiet can be fun too , sometimes.....enjoy that book....Weaties , Cocoe Puffs , Sugar Smacks......hope that guy leaves a little cereal for someone else.....have fun...

  • 1 vote
#1.9 - Fri Jan 20, 2012 10:08 PM EST

Jeffrey, wait til you see what they expend in Florida, there the tv/ad markets are some of the most expensive in the country and these are only the primaries, wait til the Presidential starts cranking up.

  • 1 vote
#1.10 - Fri Jan 20, 2012 10:47 PM EST

Michelle obama spends more than that on 6 months worth of family vacations! Especially because she and Barry ususally fly seperately doubling the planes, security staff, and other personnel. And don't forget their dog Bo sometimes flys by himself for religious reasons and for photo ops!

I'm glad this particular money is being fed back into the S.C. economy!

  • 11 votes
#1.11 - Sat Jan 21, 2012 10:52 AM EST
Reply

The amount of money being spent only mirrors the amount of false information and lies spread amongst the people. All this money being spent is spent on all lies and misinformation. A total waste and representation of the true meaning of GOP Politics... the voters mean diddly squat.

  • 9 votes
Reply#2 - Fri Jan 20, 2012 6:33 PM EST

You see LouisJ you forget where they are at and which primary they're in. You got to just wait your turn and let them tear each other apart. Have a couple Budweiser's and a couple slices of Papa John's pizza watch the show.

  • 4 votes
Reply#3 - Fri Jan 20, 2012 6:42 PM EST

Had a Hot and Ready from Little Caesars and some Kool Aid... wait, did I just say kool aid? uh oh, ammo for the Whackadoodles.

  • 4 votes
#3.1 - Fri Jan 20, 2012 6:54 PM EST

wait, did I just say kool aid?

As long as was Cherry - no problemo!

  • 5 votes
#3.2 - Fri Jan 20, 2012 7:19 PM EST

Fruit Punch... but it's red!!! :^)

  • 3 votes
#3.3 - Fri Jan 20, 2012 7:28 PM EST

*slaps forehead with straw hat on*

And I could of had a Hawaiian Punch! lol

  • 6 votes
#3.4 - Fri Jan 20, 2012 7:33 PM EST

Dangit, I had grape! I'm doomed, doomed I say!

  • 3 votes
#3.5 - Fri Jan 20, 2012 7:33 PM EST

Kool aid makes me throw up. Always has. Even as a kid.

  • 3 votes
#3.6 - Fri Jan 20, 2012 9:40 PM EST

I understand too many Boilermakers makes carrot top throw up! That could be happening a lot to the old gal before AND after the election!

  • 6 votes
#3.7 - Sat Jan 21, 2012 11:07 AM EST
Reply

Well, it is nice to see that the media outlets will have a good year this year.

  • 4 votes
Reply#4 - Fri Jan 20, 2012 6:45 PM EST

How many starving children could be fed with $13 million? Of course the media loves it because it lines their pockets but it does seem like a waste.

Campaigns should be no more than 1 month long and each candidate should use the "free" media as well as a limited but equal amount for campaigning. It will show they can work within a budget and won't make them beholden to the high dollar donors. Both sides are guilty.

  • 10 votes
Reply#5 - Fri Jan 20, 2012 6:59 PM EST

Odd that the COlbertSUperPac is absent from these figures. I think someone is blowing smoke up the proverbial asses of the reading elite :).

  • 1 vote
Reply#6 - Fri Jan 20, 2012 7:05 PM EST

JOBs, jobs, jobs: That kind of money would have created lot of jobs!

  • 5 votes
Reply#7 - Fri Jan 20, 2012 7:08 PM EST

"Jobs" to moonbats arent really jobs , meanng hard work, productivity, contributing to success, opportunity to fail or succeed...

"Jobs" to moonbats mean useless lifetime public sector bureaucrat positions, which harass the citizens who pay their salary. No chance of being fired, and of course free health care and a fat fat pension.And a lot of um, "disability" claims, wink wink.

And powerful thug unions who bribe Dem politicians to kowtow.

Which is why public sector moonbats vote Democrat...sweet deal.

  • 6 votes
#7.1 - Fri Jan 20, 2012 9:22 PM EST

Bob, you moonbat watcher....

you are so full of ..it!

Why don't you take your daily tea/gop/rnc talking points to another location? Most of us on here do NOT log on to see some ranting re-hash of the fox-limbaugh illogical BS (and I don't mean "batchelor of science")

  • 7 votes
#7.2 - Fri Jan 20, 2012 10:38 PM EST

not as stupid as yo uthink (?), yes you are!

It's easy to say that the campaign money can go to feed starving children(baldeagles point), especially if that money comes from independents and fiscal conservatives. Bob's point is that you and other libbies change your tune if the money comes out of your pockets, eh? Republicans want to create jobs, Democrats want Republicans to 'feed starving children'.

Will you and Baldeagle be spouting the same garbage when Obama spends much more money on his campaign? Don't have an answer for that, do you 'moonbat'?

  • 3 votes
#7.3 - Sat Jan 21, 2012 11:55 AM EST

Republicans want to create jobs,

What a cart load of donkey dung!!! FACTS and history proves you are telling us a fib with that statement. We all see that, like bobby numbers, you are simply repeating the tea/republican party talking points like automated clones of Rush, knowing they are LIES when you say them.

Will you and Baldeagle be spouting the same garbage when Obama spends much more money on his campaign?

YES... if it comes from the same type sources. Again, slowly so you can get it, CORPORATIONS ARE NOT PEOPLE, they are corporations; SCOTUS is wrong in the Citizens United ruling.

Rove, Koch brothers, 1%ers and "super pacs" should NOT be allowed to choose the leader of the free world by buying the office; The President MUST be chosen by THE PEOPLE (not the sheeple of the tea-republican organization who are apparently unable to think and decide for themselves. Get it? Citizens, each created equal to the other, and NOT dollars must decide the election. Simple enough?)

  • 3 votes
#7.4 - Sat Jan 21, 2012 7:27 PM EST
Reply

Baldeagle, I would love to see spending caps on elections.

  • 5 votes
Reply#8 - Fri Jan 20, 2012 7:10 PM EST

I would love to see spending caps on elections.

Lisa - call me a dreamer but, after this go-around, I believe BOTH sides will get serious about campaign finance reform...

Get the freakin $$$ out of politics!

  • 6 votes
#8.1 - Fri Jan 20, 2012 7:20 PM EST

That darn inconvenient First Amendment,! . Good old campaign finance reform, that will fix everything..

No 'money" in politics...exccept for public sector unions , eh? wink wink.

Soon First Read will be monitored by government censors, er, regulators, to assure there is no illegal "campaigning".

No doubt Obama supporter Feisity would be a great choice to minotor and be sure there is no 'campaigning' .

So...total government "regulation" and funding of campaigns....great idea, what possibly could go wrong with partisan bureaucrats harassing candidates running for office?

  • 2 votes
#8.2 - Fri Jan 20, 2012 9:28 PM EST

No 'money" in politics...exccept for public sector unions

Well bob#s - regardless of what Romney and SCOTUS may say, CORPORATIONS ARE NOT PEOPLE, they are corporations, as are the political action committees buying our government officials ---soooo, that money most certainly should NOT be in politics. Pretty elementary to most voters' way of thinking.

  • 6 votes
#8.3 - Fri Jan 20, 2012 10:44 PM EST
Reply

heh, not gonna happen:). BUt as the song says, money can't buy you love... but it can rent you a hooker for a week or two!

  • 3 votes
Reply#9 - Fri Jan 20, 2012 7:23 PM EST

Feisty, We can dream. For a little while we had bi-partisan McCain-Feingold but no matter what we do they all find a way to get around it.

  • 3 votes
Reply#10 - Fri Jan 20, 2012 7:25 PM EST

Lisa - it will happen - the only question is will it be sooner or later?

  • 5 votes
#10.1 - Fri Jan 20, 2012 7:26 PM EST
Reply

Feisty, I am already 56 and I've been waiting for a long time.

  • 2 votes
Reply#11 - Fri Jan 20, 2012 7:37 PM EST

Lisa, you have been waiting to trash the First Amendment to the US Constitution?

Sadly, you will probably get your wish soon. But no worries..soon no one will be allowed to disagree with you.... that would be illegal campaigning, regulated your friendly government bureaucrat...

  • 2 votes
#11.1 - Fri Jan 20, 2012 9:32 PM EST

Bob,

Don't you think all the corporate money, by BOTH sides, is a problem?

  • 3 votes
#11.2 - Fri Jan 20, 2012 9:38 PM EST

Bob, I have been waiting for real campaign reform. Not trying to trash the First Amendment.

    #11.3 - Sat Jan 21, 2012 11:02 AM EST
    Reply

    I feel a percentage of those spent campaign add funds , should go to those states food pantries......10% maybe....

    • 4 votes
    Reply#12 - Fri Jan 20, 2012 9:57 PM EST
    Comment author avatarAline Gradyvia Facebook

    Whats the difference between High Speed Universities and “Brick and Mortar?” Online pays for the education. It does not pay for athletic programs or programs that are not beneficial to all. There is no socio-economic or social cast systems.

      Reply#13 - Sat Jan 21, 2012 4:18 AM EST

      This party is starting this B/S games to get votes.I would personaly vote for a cow@!$%# smelling farmer; before I wouldn't vote for either guys.The farmer would be 1000 times smarter and less likely to steal from us tax-payers.After this party is only for tax cuts for the rich;them;they don't do there jobs once elected.Why bother voting they even cheat the voting booths.Pay cuts you didn't see any cut in their pay did you; no you won't they have a license to steal;and its no crime. they make all the laws.Vote there own raises and justified ever move in their own mind.People this party is the british remember taxation with representation.They never left.The end people believe it or not.

      • 1 vote
      Reply#14 - Sat Jan 21, 2012 8:31 AM EST

      Is this the Obama administration's way of saying "Romney su#$%" ???

      "President Obama's top campaign strategist, David Axelrod, criticized Romney for
      having a "Bain mentality"
      The White House emphasized Jeff Zients' "twenty years as a CEO, management
      consultant, and entrepreneur" when announcing his promotion at the OMB, but did not
      mention that Zients' used to work with Bain & Company."

      Wow, the Obama hypocrisy keeps coming.

      Can you imagine how all of Obama's campaign ads will lie?

      • 1 vote
      Reply#15 - Sat Jan 21, 2012 10:45 AM EST

      Leone great comment! the big rich unions, hollywood, Wall Street etc...big money

      rich liberals supporting OBOMBO with un-godly amounts of money and the liberal

      media ignores it like they ignored all his past and inexperience before the election

      and all his corruption and anti-government remarks and policies that are obviously

      pushing american to socialism and destroying america for his change! the fact that

      it's obvious even to his left wing liberal supporters his nothing but a big mouth rich

      liberal making all his friends and family richer with his policies but they deny it!

      if fast and furious had happen under Bush they would be screaming for his head!

        #15.1 - Sat Jan 21, 2012 10:50 AM EST

        GoodvsEvil,

        Yes,you are right.

        It's like I've said before, Obama must have gone to Disney World (the land of fiction) this week because LIBERALS only understand FICTION and the liberal media spoon feeds it to the lemmings .

        LOL

          #15.2 - Sat Jan 21, 2012 10:59 AM EST
          Reply

          I don’t think the constituents of the Republican Party even know that over 200 Republican candidates were registered to contend for this presidency. Surely there must be some among those “unknown and unfunded” candidates who had better ideas and a positive vision for America than this bunch, who one by one have emerged from the clown car to have their high day in the poles. We will never get to hear from those candidates because there was no corporation to back them.

          The candidates we have seen don’t really have job plans that will solve anything. They all pander to their constituents, manipulate their emotions, play upon their fear and anger and prejudices.

          Is it the fault of the pandering candidate or the “red meat” hungry crowds they play to?

          GOP crowds cheer high execution rates, electrocution fences on the border, children of the “lazy poor of no work ethics” becoming janitors, Newt putting Juan Martinez “in his place”. They boo the golden rule proposed by Ron Paul on Monday, They boo the gay marine. They tout themselves as “Christians”, yet ignore Matthew 25.

          Good ideas and real solutions are contemplated in the prefrontal lobes of the brain, not the lizard brain which the “emotional red meat” comments of these politicians activate in their “Jerry Springer” crowds.

          None of these candidates even have their own identity’ that’s why they have to reach back to Reagan and borrow his identity, but only as a further manipulation. A candidate with some of Reagan’s views about many issues would be booed off the stage as liberal or socialistic now-a-days.

          Buddy Roemer would appeal to some of their better angels but only big money would buy his ticket to the debates and his contribution limit is $100.

            Reply#16 - Sat Jan 21, 2012 11:17 AM EST

            TexasChick,

            Your liberal/Dem argument is full of fiction, not facts.

            "Jeb Hensarling, R-Texas, delivering the weekly Republican address, said Obama told Americans in 2009 that an economic stimulus plan would improve the economy and offered health care reform as an economic boost in his 2010 speech. Last year, Hensarling said Obama vowed "that his budget would help us `win the future."'

            "Instead, the lawmaker said 1.9 million fewer Americans have jobs since the president took office, gas prices have doubled and more Americans are now on food stamps than ever before."

            Ignoring all the country's problems, true to form, the liberal media is feeding the lemmings fiction, as usual.

            Obama for more FICTION

            Republicans for more JOBS.

              #16.1 - Sat Jan 21, 2012 11:32 AM EST

              As Mahatma Gandhi once said======I love Jesus Christ but I don t like Christians very much.

              • 1 vote
              #16.2 - Sat Jan 21, 2012 12:37 PM EST

              charles,

              The only way Gandhi ties into this discussion is the fact that he stood for the truth.

              Liberals peddle fiction for a living.

                #16.3 - Sat Jan 21, 2012 1:26 PM EST

                That’s weak Tea, Leona!

                You cannot grasp what I wrote with your Lizard Brain. (hint) It’s the brain the GOP manipulates you with. It is your reptile brain that does not and cannot reason. It feeds off of fear and anger. It is your fight or flight brain. With it you can only blame, attack or run like hell. It’s the reason you come to this MSNBC site, instead of Fox News, where you get your venom and poison to spew. It makes you hungry for the “red meat” divisive comments of your GOP politicians.

                Tell me, Leona, do you have an orgasm when you ponder Perry’s high execution rates, Cain’s electrocution fences on the border, Newt’s idea for children of the “lazy poor of no work ethics” becoming janitors, Newt’s putting Juan Martinez “in his place”?

                Tell me, Leona, do you boo the golden rule proposed by Ron Paul on Monday? Do you boo the gay marine? Do you tout yourself to be a “Christian”, yet ignore Matthew 25? Have you even read or googled Matthew 25?!

                Tell me, "Sweet Tea", Did you get your “rocks off” with Palin’s divisive rhetoric in 2008 only to become stunned when the McCain/Palin ticket lost? You were actually surprised that the rest of the country didn’t “think” like you did, weren’t you, Leona?

                You and your politicians went right into "Sore Loser Mode".

                Tell the truth, Leona: You love the unemployment rates and wish they were lower.

                You were saddened that Bin Ladin was killed.

                You and Limbaugh wanted the country to fail.

                When job rates were worse you were in your own “little f….in’ heaven! You hate it that GM is not only saved, but is now the top car manufacturer in the world.

                Admit it. The GOP candidates reflect the hate in your heart. The reason you don't have better candidates is that you don't have a better heart.

                • 1 vote
                #16.4 - Sat Jan 21, 2012 2:06 PM EST

                TexasChick,

                Now , now, Obama would be very upset with all the name calling from you libbies.

                There's help out there for your "kool aid syndrome" if you want it.

                The facts have nothing to do with having "love in your heart." That's double talk lingo from you Libs which really means "Let's attack the Repubs and their voters because we have no argument !"

                Truth is ( and I know liberals don't like TRUTH).......as Jeb Hensarling (R-Texas) said...." 1.9 million fewer Americans have jobs since the President took office, gas prices have doubled and more Americans are now on food stamps than ever before."

                Admit it....."The reason YOU don't have a better candidate is that you don't have a better heart "LOL

                  #16.5 - Sat Jan 21, 2012 2:56 PM EST
                  Reply

                  Funny thing isn't it? Since the GOP candidates don't have any real solutions for job creation and our future economy, they have to BUY the nomination!

                  THINK TWICE BEFORE YOU VOTE FOR A REPUBLICAN... big business, oil barons and crony capitalism will be running our country!

                  Obama/Biden 2012

                  • 3 votes
                  Reply#17 - Sat Jan 21, 2012 2:22 PM EST

                  just one Republican plan = PIPELINE

                  Democrat job plan = PIPE DREAM

                  Republican answer to debt crises = lower taxes and get rid of loopholes.

                  Democart answer to debt crisis = raise taxes.

                  LOL

                    #17.1 - Sat Jan 21, 2012 3:01 PM EST
                    Reply

                    As long as Karl Rove is allowed to remain above Prosecution, America will continue to be divided and Die under the Hypocrisy and Corruption of Crafted Lies and Deception from the Reich Wing FOX News and the Rothschild - Rockefeller spin machine. Citizens United is the end game of the One American One Vote principal. When will Republicans look in the mirror and see their Satan. When will Democrats look in the mirror and be able to see a reflection.

                    • 1 vote
                    Reply#18 - Sun Jan 22, 2012 2:38 PM EST

                    hey Sean,

                    what are you whining about?

                    Obama will have 1 billion dollars!

                    Is that not enough for you? He should be able to beat the "MEAN" and "Corrupt" Republicans.lol

                    OH WAIT......I forgot, Obama has an abysmal record and has nothing but his own FAILURE to talk about.

                      #18.1 - Sun Jan 22, 2012 3:58 PM EST
                      Reply

                      Such a waste of money by all candidates. You'd impress me more if you bailed out some homeowners, donated it to struggling homeless, anything but make the rich wealthier!

                        Reply#19 - Sun Jan 22, 2012 2:49 PM EST

                        approx 600,000 votes cast 13,000,000.00 spent = (?)

                          Reply#20 - Sun Jan 22, 2012 4:23 PM EST

                          all of them suck except Ron Paul ,and if he don't win ,USA is doomed.

                            Reply#21 - Sun Jan 22, 2012 7:07 PM EST

                            Notice how all the bogus fear mongering over Citizens United has been totally untrue. Pro-Romney spent 20 times more than Santorum in IA and lost to Rick. Same in SC. Ron Paul has been well funded and he gets his money from small donations in frequent money-bombs aimed at hundreds of thousands of college students. Three things in politics: Money, people, the brains to know what to do with them. Most politicians with big money lose on #3 because the professional campaign parasites suck up all the money for them to bask in the reflection of that money.

                              Reply#22 - Sun Jan 22, 2012 11:34 PM EST
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