CHARLESTON, SC -- Erstwhile presidential candidate Herman Cain made his promised "unconventional endorsement" on Thursday, explaining to Republicans here that he supports "the people" in 2012.
The former Godfather's Pizza CEO appeared at the Southern Republican Leadership Conference to make his announcement weeks after having ended his own presidential campaign.
“Here is my unconventional endorsement: not a candidate seeking the nomination, not someone that’s not running. My unconventional endorsement is the people,” Cain bellowed to a near-empty arena at the Southern Republican Leadership Conference.
"We the people of this nation are still in charge! That's who I'm endorsing! Because we're the ones that are going to have to lead this revolution. We're the ones who are gonna be able to take our power back. I'm endorsing the people, the people who started this country," he added.
Less than five minutes later, Cain -- clad in one of his signature gold ties -- told reporters he still may choose to endorse an actual candidate in the near future.
"Now the fact that I made an unconventional endorsement does not rule out that I still might endorse someone. I'm simply not going to do it now," he said. "I wanted my unconventional endorsement to be a part of a bigger message. That bigger position is Washington is broke."
Cain, in an attempt to reassert relevance in the GOP race, said that he "stopped by here to tell y'all today we need another revolution! We need a solutions revolution!"
Fresh off a bus boasting his 9-9-9 tax plan and his new "Solutions Revolution" tour, Cain's self-confidence was unwavering.
"This time it won't be about bombs and bullets. We are not going to fight it with bombs and bullets. We are going to fight this solutions revolution with brains and ballots at the ballot box," Cain told a handful of Republicans from around the country.
The Georgia-based businessman also ruled out another White House bid, at least during this cycle.
"No, I have not considered coming back into the race. Here's why, real simply, I chose to put family first," Cain explained, citing "lies that have been spun over and over" causing "tears in [his] wife's eyes."
Cain also used his moment in the spotlight to dispense personal advice to frontrunner Newt Gingrich, ahead of a television interview with the former speaker's second wife set to air this evening.
"The American people don't care. My recommendation to Speaker Gingrich is don't focus on it," he said, drawing on sexual allegations made against him during his candidacy.
Tomorrow, Cain will appear in Charleston again alongside comedian Stephen Colbert for a rally entitled “The Rock Me Like a Herman Cain: South Cain-olina Primary Rally.”