Gingrich campaign on air with first 'contrast' TV ad

 

PLYMOUTH, N.H. -- Newt Gingrich is out with his first “contrast” television ad airing in both New Hampshire and South Carolina Thursday, marking a new phase of his presidential campaign.

The TV ad, which calls Mitt Romney’s economic plan “timid,” is a switch from the positive-only ads the campaign was running in Iowa -- all of those ads featured Gingrich doing the narration.

The “Bold, Conservative Leadership” ad uses video from previous Gingrich ads, but has a male narrator talking about the negatives of Romney’s economic plan and the positives of Gingrich’s jobs plan.

“Romney’s economic plan: timid. Parts of it virtually identical to Obama’s failed policies. Timid won’t create jobs and timid certainly won’t defeat Barack Obama,” the man says with Romney’s face faded in the background as somber music plays.

As more upbeat music plays and brighter images, the narrator goes on to praise the former House Speaker: “Newt Gingrich’s bold leadership balanced the budget, reformed welfare, helped create millions of new jobs. The Gingrich jobs plan: a powerful plan for growing our economy and creating jobs.”

But just before the Iowa caucuses, Gingrich vowed to keep his ads “happy and positive” even when his campaign moved into this contrast phase.

“Our ads are all going to be very happy and positive; we don’t do anything negative. All we have to say in a happy and positive way is Newt believes in defining the second amendment, here’s what Romney said about guns,” Gingrich told reporters in Burlington, Iowa, earlier this week.

Keeping the ads “factually accurate,” at least by his standards, is very important to Gingrich, who was heavily attacked by Romney, as well as many other candidates, the weeks leading up to the first-in-the-nation caucus.

“As long as it’s factually accurate, it can’t be seen as a negative campaign to describe accurately somebody’s record,” Gingrich said the day of the Iowa caucus.

The campaign will not confirm the size of this TV buy, but does say it is "significant" and will continue to run similar “contrast” ads in the early nominating states.

Discuss this post

I love Gingrich for setting up a narrative the Democrats will use against Romney in the general election. Can't you just picture a DNC operative clasping his hands under his chin, leaning towards Gingrich saying "tell me more...?"

  • 12 votes
Reply#1 - Thu Jan 5, 2012 11:10 AM EST

3 am phone calls Amy,

  • 2 votes
#1.1 - Thu Jan 5, 2012 11:15 AM EST

Yeah, Hillary put hair on Obama's chest, that's for sure, and here's the difference from '08: Romney gets worse under pressure, not better.

  • 11 votes
#1.2 - Thu Jan 5, 2012 11:34 AM EST

Amy B. Portland, ME

Yeah, Hillary put hair on Obama's chest, that's for sure, and here's the difference from '08: Romney gets worse under pressure, not better.

So true Amy,what's more striking is Newt's whiny, whinny, attitude. Citizens United was his favorite talking point. Now "Citizens United" is what tothe eye of Newt? I wonder does he still think it is good?

  • 7 votes
#1.3 - Thu Jan 5, 2012 11:55 AM EST

Amy...

Romney will not be the nominee and DNC need to find much better lines to defend Obama's record

    #1.4 - Thu Jan 5, 2012 9:09 PM EST
    Reply

    FIRED UP AND READY TO GO

    I hope you all have your 2012 bumper stickers on display.

    The GOP race is like an Almond Joy

    "Somedays you feel like a nut and somedays you don't."

    • 8 votes
    Reply#2 - Thu Jan 5, 2012 11:12 AM EST

    I hope you all have your 2012 bumper stickers on display.

    Friends don't let friends VOTE Republican!!!

    • 13 votes
    #2.1 - Thu Jan 5, 2012 11:17 AM EST

    KEEP OBAMA AND CARRY ON

    (a play on the British slogan from WWII you see everywhere lately: Keep Calm and Carry On :)

    • 12 votes
    #2.2 - Thu Jan 5, 2012 11:29 AM EST

    I went with a classic: Obama/Biden 2012.

    • 11 votes
    #2.3 - Thu Jan 5, 2012 11:46 AM EST

    "Cats For Obama - 28 More Years!"

    • 5 votes
    #2.4 - Thu Jan 5, 2012 12:52 PM EST

    I still have my 2008 magnetic one on my 2011 car! I also put the O horizon in the back window. The new ones I've been getting have gone to friends, so far!

    JoAnne, that is CLASSIC! Love it!

    • 7 votes
    #2.5 - Thu Jan 5, 2012 1:03 PM EST

    I thought I saw a nice bumper sticker, well actually this guy had it on his back truck window (stenciled).

    It read "I'm praying for Obama - Psalms 109 vs 8, 9"

    I thought how nice and waved to the guy as I passed.

    On second thought, my interest was peaked so I looked up the chapter and verse. The 8th verse says "May his days be few, may another take his place". The 9th verse goes on to talk about fatherless children and widows. I have never seen something so cruel said about our President and his family.

    Unfortunately I unknowingly did a thumbs up to that yahoo, nut.

    I've had people heckle and curse at me at stop lights upon seeing my sticker a common courtesy was Blank Obama. I knew a girl who was run off the road (not hurt) by a hard charging, yelling auto occupant with a W Cheney 04 sticker on it. Have had my car keyed and a tire flatened before. On the last two, was it all over our Obama stickers? Not 100% sure. I will not be placing an Obama sticker on my car.

    Sorry for bumming out this happy thread ladies.

    • 3 votes
    #2.6 - Thu Jan 5, 2012 1:06 PM EST

    Mark -

    Don't feel guilty, I would've probably done the same thing, except that one of the regulars on here - I forget who - brought that one up a while back and they thought it was just hysterically funny. Or maybe they got it from one of those forwarded e-mail "jokes". Either way, pretty tasteless. (And yes, people, it would be just as tasteless if it said "Romney" or "Santorum" instead of "Obama").

    I had a threatening note signed "Osama bin Laden" left on my windshield one night in 2008 - by one of my neighbors, since my car with the Obama stickers on it was parked in the driveway at the time. I reported it to the police. And then the next day when I was at "Obamaland" working the phone banks, I picked up two more signs to stick out on the lawn, which promptly got stolen. But someone on the campaign staff came up with this really great campaign pamphlet that opened up into a big Obama/Biden poster that you could hang up INSIDE your windows. And I have eleven windows on my front porch. So guess who got the last laugh?

    • 8 votes
    #2.7 - Thu Jan 5, 2012 1:46 PM EST

    I also had my signs stolen from my front yard in 2008. I know it had to be a neighbor because I live on a dead-end street.

    I moved it to my flower bed so that they would have to actually have to come into my yard and trample my flowers to get to it, also in full view of my big picture window. It stayed up after that.

    • 3 votes
    #2.8 - Thu Jan 5, 2012 2:12 PM EST

    @Yellowdog Does it help if we become as militant as the RWNJs? They really have moxey, nerve, and believe anything they say is do is okay, and it is not. I have a poster still in my side-door window of my house of President Obama. I have also made posters and put in my kitchen windows of "Occupy" and "We are the 99%". My neighbor in 08 had the back window of his Land Rover smashed out when he had an Obama sign in it. I really am getting tired of feeling like somehow we have to back off and be timid. I think if they want a nasty fight we should not back down, the azzholes!

    It seems like in T-nut minds and evangelical Nut jobs' minds believe only they have a right to free speech. And they've tried to intimidate everyone with loud-mouthed obnoxiousness, as well as carrying around their AK47s and assault weapons to functions. That's how they intimidate, you don't know what kind of nut you're dealing with. They can kiss my azz - no more Mrs. Niceguy from me.

    • 3 votes
    #2.9 - Thu Jan 5, 2012 2:44 PM EST

    CATHY M. - It is not so much intimidation, but I see no reason for confrontation over a sign or bumper sticker. You can sometimes perhaps persuade with verbiage but rarely with violence. I'm not saying that is what you are proposing. I chose to hold my tongue to try to be better than the extremists.

    We can and should stand up to them by supporting your preferred candidate. Voice your opinion, protest, rally and or peacefully occupy.

    • 2 votes
    #2.10 - Thu Jan 5, 2012 3:10 PM EST

    Please do not think Obama stickers and signs are the only ones that draw out the dummies. I had an old man try to run me off the road because of my "W" sticker long before Obama arrived.

      #2.11 - Thu Jan 5, 2012 9:17 PM EST

      old fat guy

      you just made me think of that song by CW McCall - Wolf Creek Pass:

      "...I looked at Earl and his eyes were wide, his lip was curled and his leg was fried,..."

      THAT could have explained them trying to run you off the road? lol, I kid.

      • 1 vote
      #2.12 - Fri Jan 6, 2012 2:57 PM EST
      Reply

      (re-posted from the previous thread...seemed pertinent)

      Newt has gone negative, he's a NEWTON bomb! He has apparently decided that his road to te nomination is paved with Mitt's FACE.

      http://www.reuters.com/article/2012/01/04/us-usa-campaign-gingrich-idUSTRE8030CZ20120104

      http://www.youtube.com/watch?v=XZJWGO0xiEM

      http://nbcpolitics.msnbc.msn.com/_news/2012/01/03/9917768-gingrich-romney-is-lying-to-the-american-people

      ----------------------------------------------------------------------------------------

      Newton knows how to pierce Mitt's "soft white underbelly" and it looks like his strategy to paint Mitt as a "Flip-Flopping" "Conservative-lite" is well underway. Over the next two debates before NH, it will be interesting to see how well Mitt can handle what is going to obviously be a withering attack from the podium from the best debater in the field. Mitt is not known for his thick skin, so there is a real potential for political high-drama and some unscripted fireworks. Newton must know that the Obama camp will be TiVoing Newton's "bombs" for later use....

      This was the guy (Newton) who made his "rep" in the debates by quoting (and practicing, until now) the so-called 11th commandment..

      • 6 votes
      Reply#3 - Thu Jan 5, 2012 11:19 AM EST

      Excellent post, Dangerfield. Right on the money, so to speak. I do believe the weekend's debates may prove to be both entertaining and enlightening. I may have to give up some of time on ancient Egypt to watch!!

      • 5 votes
      #3.1 - Thu Jan 5, 2012 11:22 AM EST

      dangerfield,

      Thank you for answering my question.


      Bruised, battered and defiant in the Eye Newt he goes negative. This proves you just can't trust fig Newton.

      • 1 vote
      #3.2 - Thu Jan 5, 2012 12:06 PM EST
      Reply

      It's not NEGATIVE - it's a CONTRAST.

      Noun: The state of being strikingly different from something else, typically something in juxtaposition or close association.

      Verb: Differ strikingly.

      Synonyms: noun. opposition - antithesis - opposite - contradistinction
      verb. compare - collate - oppose

      

      • 7 votes
      Reply#4 - Thu Jan 5, 2012 11:21 AM EST

      Does ABR Stand for Anybody But Republican

      Obama 2012

      • 4 votes
      Reply#5 - Thu Jan 5, 2012 11:29 AM EST

      I haven't understood why all the Republicans have attacked everyone BUT Mitt Romney. It is about time someone gives him some scrutiny. Never thought I'd say it but good for Newt.

      • 6 votes
      Reply#6 - Thu Jan 5, 2012 11:41 AM EST

      They all thought the Romney would be more popular than he is proving to be and wanted to be his running mate.

      • 4 votes
      #6.1 - Thu Jan 5, 2012 11:58 AM EST

      phine: I think they all thought that they would be the nominee and might consider Romney as a running mate. Narcissus had nothing on the self love a typical potential Presidential candidate.

      Also, the GOP establishment really does not want to upset someone with the kind of resources ($$$$$$) that Mitt Romney commands. Since President Obama has close to one BILLION (WITH A B!!!) dollars for his campaign chest, not to mention what various Super Pacs will spend on his behalf, the GOP wants to keep every dollar it can get. If it should happen that Romney is NOT the nominee, they will still want his money.

        #6.2 - Thu Jan 5, 2012 12:26 PM EST

        Interesting point dirp. Never thought about that way.

          #6.3 - Thu Jan 5, 2012 12:45 PM EST
          Reply

          Newt has great words but is all over the place. Anybody but Newt.

            Reply#7 - Thu Jan 5, 2012 1:35 PM EST

            But just before the Iowa caucuses, Gingrich vowed to keep his ads “happy and positive” even when his campaign moved into this contrast phase.

            Liar, liar, pants on fire. Hypocrisy seems to be one of Newt's strong points.

              Reply#8 - Thu Jan 5, 2012 1:52 PM EST

              Newter has his own dictionary:

              Lobbying is what other politicians do, I consult.

              Adultery is what other politicians do, I marry my floozies.

              Pander is what other politicians do, I am sympathetic.

              Denigrate opponents is what other politicians do, I educate voters.

              • 1 vote
              #8.1 - Fri Jan 6, 2012 9:33 AM EST
              Reply

              All the worthless chitter chatter amongst the lefties in here, trying to pretend all is well in Obama-land, reminds one of the movie "Titanic".

              Everyone had a nice cheery dinner and dancing, and then, boom.

              "The SS Obama Moonbat" will hit the iceberg in November, folks, sorry.

              Look on the horizon, you can see a big iceberg coming....poll numbers showing Obama losing already. But by all means, keep deluding yourselves.

              • 2 votes
              Reply#9 - Thu Jan 5, 2012 2:35 PM EST

              glad to see Gingrich is staying true to a clean campaign. "I won't run negative ads but I do reserve the right to tell the truth" A perfect politician! I also like how he takes full credit for balancing the budget 4 times, reforming welfare.... I seem to remember there was a Democrat President back in those days that gets more credit for these things than nutty Newty

              • 2 votes
              Reply#10 - Thu Jan 5, 2012 5:27 PM EST

              I looked up the following words in the Dictionary:

              garbage, filth, slime, gunk, scum, sewage, hypocrisy, excrement, dishonesty, dirt, muck, smut, trash, vomit, puke, barf, immorality, debris, manure, pretense, corruption, debauchery and depravity

              Each one of them had picture of Newt Gingrich included in the definition.

              • 1 vote
              Reply#11 - Thu Jan 5, 2012 6:02 PM EST

              I never saw the comparison and history on Newt's record being made by Mitt, Paul and others in these Iowa ads being addressed by Newt himself. All he could say was they were negative ads pointed at him. If they were so full of untruth, why did he not respond to them and rip them apart piece by piece? I saw him on many free air time interviews where he was given many opportunities to tell us all what these supposed lies were all about. He didn't have to spend a dime to correct the sinking ship with all of this free air time on Fox, CNN, etc. He chose not too and we all know why. The truth cutteth to the center. I'm waiting for the new Newt Economic Plan.The 3 3 3 Newt Economic Plan that is only 1/3 the strength and power of the 9 9 9 plan. Three Wives-Three Religions-Three Hundred Thousand Dollar Sanction.

                Reply#12 - Thu Jan 5, 2012 6:38 PM EST
                Hey GO GO GO GO Newt,
                Here is a question for Romney:
                Mr. Romney,
                If you are picked to lead the Republican Party how will you handle a black president that is sure to bring up the fact that there are less then 20,000 black Mormons in North America?

                Found on Black Mormon Homepage

                In 1848, Brigham Young begins to "ban" black Mormons from the priesthood and all Mormon Temples, because he considered them to be the "children of Cain" and inheritors of the Curse of Cain: which was a black skin and a denial of the Priesthood in mortality.

                  Reply#13 - Fri Jan 6, 2012 4:06 AM EST
                  Hey GO GO GO GO Newt,
                  Here is a question for Romney:
                  Mr. Romney,
                  If you are picked to lead the Republican Party how will you handle a black president that is sure to bring up the fact that there are less then 20,000 black Mormons in North America?

                  In 1848, Brigham Young begins to "ban" black Mormons from the priesthood and all Mormon Temples, because he considered them to be the "children of Cain" and inheritors of the Curse of Cain: which was a black skin and a denial of the Priesthood in mortality.

                  Found on Black Mormon Homepage

                    Reply#14 - Fri Jan 6, 2012 4:10 AM EST
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