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'Character' matters

 

Mitt Romney is up with an ad starring his wife, Ann, who testifies to his "character," an implicit contrast with the thrice-married Newt Gingrich.

“If you really want to know how a person will operate, look at how they’ve lived their life," Ann Romney says in the ad, which is called, "Character. "And I think that’s why it’s so important to understand the character of the person. To me that makes a huge difference. Maybe some voters it doesn’t, but for me it makes a huge difference.”