Rick Perry's campaign released a new ad Friday showcasing the Texas governor's religious faith to Iowa voters.
Perry's campaign released a 30-second spot in which he emphasizes his Christian roots; the ad plays to socially conservative voters in Iowa who might impact the state's Jan. 3 caucus in Perry's favor.
"When you run for president, you get a bunch of questions about your faith. People want to know what drives you, how you make decisions," Perry says in the spot. "Now some liberals say that faith is a sign of weakness. Well they're wrong. I think we all need God's help."
Perry's evangelical faith has been a selling point for his candidacy. He hosted a national day of prayer in August, which in part stoked speculation that he might run for president after having initially said otherwise.