MANCHESTER, NH -- Following a surge in national polls, Newt Gingrich's distinctive name peppered news headlines frequently over the weekend with gems like "Newtmentum" and "Newtvember."
Today, in a move that no other candidate can replicate, the campaign has told NBC News it is joining in the fun, rolling out "Newt Hampshire!", a social media volunteer platform wholly dedicated to Granite State volunteers.
Communications director Matt LeDuc said the site's content and mobilization strategy will "utterly blow your mind." The site will fully debut next Monday, the same day the former Speaker of the House will return to New Hampshire. Gingrich will participate in an editorial board meeting with the Union Leader newspaper and participate in a couple of campaign stops.
This comes as Gingrich rapidly expands his political operation in New Hampshire, a state in which his staff hopes will be the second stop of a sustained "surge" through the primary season.
The Gingrich campaign has also hired a new senior advisor with a name well known in the Granite State: Jim Wieczorek, an ex-staffer for former New York City Mayor Rudy Giuliani and son of sitting executive councilor Ray Wieczorek. He is also vice president of an insurance company bearing the family name.
Wieczorek will be joined by newly-minted captains of all 10 New Hampshire counties, according to Gingrich's New Hampshire state director, Andrew Hemingway.