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Jose Cuevas, you are a friend of mine...

Speaking at a National Association of Latino Elected and Appointed Officials (NALEO) event in San Antonio yesteday, Texas Gov. Rick Perry delivered a joke that reportedly fell flat with the Hispanic audience.

“Young Hispanics in Texas can aspire to be the next Rolando Pablos, the chairman of the Texas racing commission; maybe the next Roberto de Hoyos, who heads our economic development shop; and one of my favorites, the head of the Texas Alcoholic Beverage Commission Jose Cuevas." 

The joke: Cuevas sounds a lot like the tequila brand Jose Cuervo.

"Is that awesome? That is the right job for that man," Perry said.

As the AP noted, "But a joke about how perfect it was to appoint Jose Cuevas to the Texas Alcoholic Beverage Commission because his name sounds like Jose Cuervo - a brand of tequila - fell flat. Perry struggled to regain his confidence as he described Texas as a land of opportunity."