From NBC's Mark Murray
Loyal First Readers know that your authors are big college sports fans, as well as big proponents of a playoff system for college football. So here is a TV ad that Playoff PAC -- yes, there's a PAC to eliminate the BCS system -- plans to air this week in Boise, Dallas-Fort Worth, and Salt Lake City.
Of course, those three cities happen to be the media markets for undefeated Boise State and TCU (who play in tonight's Fiesta Bowl) and Utah (who went undefeated last year).
Full disclosure: While First Read fully supports a playoff system, this Texas Longhorn author is pleased how the BCS system worked -- this year.