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Charlie Crist and college football

From NBC's Lauren Selsky
Florida Gov. Charlie Crist (R) has been talking A LOT about college football lately.
In the past couple of weeks, Crist -- a former high school football star and Florida State alum -- has touted Florida Gator QB Tim Tebow as a potential Jacksonville Jaguar draftee, and also talked up FSU coach Bobby Bowden.
Yesterday, per the AP, "Crist said ... that he's talked with the Jaguars ownership about taking the celebrated Florida quarterback in the NFL draft next April as a means to sell more season tickets and keep the team from moving out of Jacksonville."

And then last month, Crist said he supported the 80-year-old Bowden returning for another season. Bowden, however, is retiring after his team's bowl game.

Why is Crist wading so much into college football? Does it have anything to do with appealing to football-crazy GOP primary voters in his Senate battle against Marco Rubio?
Speaking of... The Miami New Times blog recently compared Crist to Florida Gators, and Rubio to the Alabama Crimson Tide, who defeated the Gators on Saturday. 
"UF had high hopes of repeating its national championship and was the favorite throughout the regular season. Tebow, meanwhile, was talked about as a potential Heisman double winner, but this past Saturday, an insurgent Alabama Crimson Tide took all of that away... Much like how Charlie Crist began his bid for Senate as the almost-guaranteed winner but is seeing his chances threatened by an insurgent Marco Rubio and might be weeping some tears of his own."