From NBC's Domenico Montanaro
The card check fight continues with a new anti-union, anti-Employee Free Choice Act TV ad buy, running in D.C., Colorado, Nebraska and Arkansas.
The Center for Union Facts and the Employee Freedom Action Committee are up with three ads -- two are from EFAC.
"This is an important issue and important in those states," an EFAC spokesman said, adding that it is "important that folks in those states understand what this issue is about."
He pointed out that the first House Democrat today, Dan Boren (D-OK), broke ranks, saying he'll vote against it. He called the SEIU is "apoplectic" over it.
"The political winds are turning briskly against the labor unions," he said. "They're turning up the volume... but it's important for people to understand this issue."
Union Facts bought $135,000 worth of airtime with the ads running from March 5 to 12 on regular TV in Colorado Springs and Denver, per a Colorado Democratic source.
"They spent $1.5 million against Mark Udall on EFCA, and 'it didn't do squat,'" the source said.
One of the ads depicts a faux student election. "What if labor bosses controlled class elections?" an announcer begins. The ad then shows a girl making her case and then, a boy, a young labor boss, presents his side.
"Miss Hudgens has just agreed that there isn't gonna be any secret vote," the boy says, using a Soprano-esque accent. "You sign these cards showing us who you like the best, and my campaign committee will collect and count 'em."
The ad cuts to thug-looking young students with sunglasses -- one with a black leather jacket and white T-shirt.
At the end of the ad, the boy rips away one of the student's ballot cards, and says, "You sure about this?"
The National Italian American Foundation didn't take kindly to the ad.
"It's quite unfortunate to see a group once again feeling they need to rely on stereotypes in order present a viewpoint," said foundation spokesman Johnny Strada. "What's even scarier is that this commercial casts actual children to portray these roles, exposing an entire new generation of the public to these demeaning portrayals. We will be researching this issue and see what can be done on our end."
Another ad running is the George McGovern ad we wrote about earlier.
The other ad from EFAC, which is on the front of the group's Web site, blames unions for job losses in the airline, steel and car industries.
"Steel, auto, airlines," the ad begins. "What do these industries all have in common? Hundreds of thousands of lost jobs. And union bosses who helped to put them out of business. If you think the economy's bad now, it could get worse. Union bosses are pushing their own bailout bill in Congress that could force employees to pay union dues against their will. Economists say it will cost jobs and damage the economy."