The Washington Post: "[E]ven as McCain's strategists claim tactical victories, Republicans outside the campaign worry that underlying weaknesses in its organization and message are costing him valuable time to make the case for his own candidacy. Allies complain that the campaign has offered myriad confusing themes that lurch between pitching McCain as a committed conservative one day and an independent-minded reformer the next, while displaying little of the discipline and focus that characterized President Bush's successful campaigns. Several Republican supporters of the presumptive nominee said they were puzzled by a series of easily avoidable mistakes, including sloppy political stagecraft and poorly timed comments that undercut McCain's reputation as a maverick."
"But as the criticisms mount, McCain has begun to make some changes to his operation and adapt to a general-election race against a well-funded opponent with a large and sophisticated political organization. At the request of campaign manager Rick Davis, senior adviser Steve Schmidt will leave McCain's side on the trail and return to headquarters for what a source said will be a 'much greater operational role' in the campaign… Former Bush communications director Nicolle Wallace joined McCain's campaign as a senior strategist in May. Last week, she spent time with McCain on his plane for the first time. Matt McDonald, another veteran of the Bush and Schwarzenegger teams, has also been added to the campaign."
Newsweek profiled Cindy McCain and notes how badly she would like to keep her privacy. "Occasionally, Cindy has allowed some of the walls to come down. She's clearly more comfortable when her kids are near. Her daughter Meghan regularly publishes candid pictures of her mom on her blog—including photos of Cindy in the giant fuzzy slippers she wears in hotel rooms on the road, and dressed in pink polka-dot pajamas before bed. In Vietnam, Meghan teased her mother for committing a major fashion faux pas: wearing her hair in a scrunchy. 'A scrunchy, Mom? Really?' Meghan said. 'What?' Cindy said. 'I'm not cool?'"
"Cindy, who couldn't get out of Washington fast enough two decades ago, now gamely—if not quite persuasively—says she would be happy to move back. Like most First Ladies, she would see more of her husband. She certainly knows how badly he wants to win, and, as she says, that makes her want it, too. Yet there is an unmistakable note of reticence: the uncertainty of a woman who has seen enough of the dark side of politics to know that she hasn't yet seen it all. 'Hopefully,' she says, 'it will be a good experience.'"
The LA Times notes some of the potential conflicts of interest issues McCain will face as president regarding his wife's connection to Hensley & Co.
"McCain attended services Sunday at a Baptist church in his hometown," the AP says. "The Arizona senator's presence at North Phoenix Baptist Church was unannounced, and many of the hundreds of members appeared not to notice as he sat alone during the 90-minute service. He shook hands with and hugged a few people afterward, then left flanked by Secret Service agents."