From NBC/NJ's Aswini Anburajan
In eye-popping ad buy, the Obama campaign will air ads in 24 states during the Super Bowl tonight.
Traditionally the most expensive time to purchase ads, the campaign will air ads in states holding a Democratic primary or caucus on the 5th, 9th, 10th and 12th.
The ad, which features a personalized message from Obama, has him deliver a short appeal that tells audiences that "the world as it is is not the world as it should be."
The buy reflects the considerable financial strength the campaign has entering Super Tuesday. The campaign raised $32 million dollars in January alone.
The RNC responds to the ad buy: "Obama's 'save-the-world' ad will play as well during this year's super bowl as his Bears did in last year's. His message may appeal to niche audiences at left-wing campuses and Kennedy family reunions, but it won't score with mass audiences like the Super Bowl."