From NBC's Lauren Appelbaum
After pulling all television advertisements from South Carolina and Florida on Jan. 9 to focus on Michigan, the Romney campaign has a new ad in Florida. The 30-second spot "Conservative Change" -- apparently shot in the Sunshine State -- portrays Romney as a businessman and concentrates on his ability to help the economy.
"Today our economy is slowing," Romney says directly to the viewer. "Many feel anxious about the future. I know how America works because I've spent my life in the real economy."
"My plan will make our economy strong," he continues. "We need to invest in people and businesses with tax cuts that will get us moving again. Washington is broken, but we can fix it with real conservative change."
Romney is facing strong competition from Giuliani for the fiscal conservatives' votes in Florida. Giuliani, who is hedging all of his bets on Florida, released an ad touting his economic record late last week. The last line of the ad is a print quote from Romney: "Mayor Giuliani has a great record of cutting taxes."