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Edwards' two approaches in SC, IA

From NBC's Domenico Montanaro
Edwards went up today with a double-pronged TV ad effort in South Carolina and Iowa. In the ad in South Carolina, his birth state, he tries to find common ground with working class voters harking on his father's mill-worker experience, corporate greed and Washington corruption. He vows to "fight for people like the ones I grew up with…."

He takes the "fight" out of the Iowa ad and instead stresses family. "What we want to make certain is true is that our children have a better life than we've had," Edwards says at the top of the spot. He talks again of corruption and changing the system. "And if we're not going to do it, we're going to have to be willing to look our children in the eye and say we're going to leave this mess for you," Edwards says as the camera zooms to a close-up on the face of a boy.

Here are the full transcripts for both ads:
"Born" (30 seconds) begins airing today in South Carolina.
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My dad worked in the mills.
When I was born, he had to borrow fifty dollars to bring me home here.
When the mills closed, I saw first hand how devastating bad government and corporate greed can be.
I'm running for president to do what I've always done - fight for people like the ones I grew up with against the powerful forces that have corrupted Washington.
Don't tell me it can't be done.
I'm John Edwards. And I approve this message because growing up here, you never stop fighting. And you never forget where you came from.

"Mess" (30 seconds) begins airing today in Iowa.
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What we want to make certain is true is that our children have a better life than we've had. Twenty generations of Americans before us have ensured that that was true.
And if we want to do that, we're going to have to be willing to take on this corrupt system and change it. And if we're not going to do it, we're going to have to be willing to look our children in the eye and say we're going to leave this mess for you.
This is the great moral test of our generation, and we will meet that test.
I'm John Edwards and I approve this message.