And we're not talking college football…The Wall Street Journal has a great chart and story tracking presidential campaign spending. "In races past, candidates typically spent most heavily in the early going on the Iowa caucuses and New Hampshire primary, then had time to shift resources to larger, later states if the nomination hadn't been sewed up yet. This
campaign season is shaping up differently, especially for Republicans, where two major candidates -- Rudy Giuliani and Fred Thompson -- are spending their budgets most heavily on Florida. That state's Jan. 29 primary has made it for the first time a potential kingmaker along with Iowa and New Hampshire. Among Republicans, Mitt Romney is also a big spender in Florida.'
"For Democrats, the growing dominance of Hillary Rodham Clinton, challenged by a struggling but well-financed Barack Obama, has led unprecedented millions to be poured into Iowa -- twice as much as into New Hampshire. Iowa's Jan. 3 caucus has taken on greater importance for Democrats than four or eight years ago because it is the single best chance for Mr. Obama and John Edwards to stop Mrs. Clinton."