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Obama for prez, vote for McCain?

From NBC's Domenico Montanaro
Have you seen this Google ad?

"Obama for President? Why Not Learn More About John McCain for President."

NBC/National Journal's Aswini Anburajan, who is embedded with the Obama campaign, takes a look at this political advertising trend over at National Journal:

"Obama isn't the only presidential moniker that the McCain team latched on to searches for Hillary Rodham Clinton, Rudy Giuliani and Mitt Romney -- as well as the word 'president' -- also bring up AdWords for McCain, with similar language to those appearing next to the Obama results."

The McCain campaign says, "We buy hundreds or thousands of different AdWords -- that's monitored all the time. It's based on what's going in the news cycle [that is] relevant to the 2008 cycle." And "McCain's camp may not be alone in using another candidate's name to push its own Web site."