From NBC's Lauren Appelbaum
An organization trying to combat childhood obesity has created a television spoof of Sen. Larry Craig's men's room incident called "Dirty Little Secret." The ad targets U.S. senators drafting the Farm Bill, who support subsidies for high-fat foods such as bacon and burgers that make their way to school-lunch programs.
The ad, created by the non-profit Physicians Committee for Responsible Medicine (PCRM), features a man in a bathroom stall tapping his foot, signaling that he is ready to receive political contributions from the pork industry. "In turn, Congress buys up millions of dollars of these products and dumps them on our schools," the ad's announcer says. "Companies get rich. Kids get fat. Is your Senator on the gravy train? Find out at StopChildhoodObesityNow.org"
Per Jeanne Stuart McVey, the group's spokesperson, the ad will run on CNN Wednesday evening between 6pm and midnight in DC, Atlanta and Minneapolis. The ad is running in Atlanta to target Sen. Saxby Chambliss (R-GA), who, according to the organization, has received the most amount of money from agribusiness PACs between 2000 and 2006. McVey says the ad is running in Minneapolis because Larry Craig's hearing is in the city.
The initial ad buy is $10,000, but the organization plans to buy additional airtime in the coming weeks. "The Farm Bill is still being worked on in the Senate," McVey says, "so we still have time to influence the Farm Bill."
Here's the full transcript of the ad:
ANNCR: "It's their dirty little secret. Members of Congress taking PAC money from corporations producing bacon, burgers, and other fatty foods. In turn, Congress buys up millions of dollars of these products and dumps them on our schools. Companies get rich. Kids get fat. Is your Senator on the gravy train? Find out at StopChildhoodObesityNow.org."