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Another 'change' TV ad

From NBC's Mark Murray
Yesterday, we noted that Clinton and Obama were up with new TV ads touting their ability to be "change" candidates. Now Bill Richardson has gotten into the act with a new ad in Iowa that begins: "George Bush has made a mess of almost everything. Now we need experience and change. Bill Richardson offers both."

Sound familiar? Clinton's new TV ad goes, "If we have the conviction, she has the experience. If we're ready for change, she's ready to lead." Also, over the Labor Day weekend, she said, "I know some people think you have to choose between change and experience. Well, with me, you don't have to choose."

Of course, the first person who actually used that last line was ... Richardson. At last month's Democratic debate in Iowa, Richardson said, "You know, I think that Senator Obama does represent change. Senator Clinton has experience. Change and experience. With me you get both."

Is the new ad a dig at Clinton stealing Richardson's line? "This is an ad that's been in the production works for a while," Richardson spokesman Tom Reynolds tells First Read. "The timing is just serendipity." More from Reynolds: "The goal of the ad is that Gov. Richardson is the only one who brings both change and experience."