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Obama's direct appeal

From NBC's Lauren Appelbaum and Andy Merten

Obama varied slightly from his stump speech last night at a rally at Coastal Carolina University in South Carolina, making a direct appeal to the mostly African-American crowd. He talked about the need for a "sense of urgency" to help all people in need, even if you yourself are doing well.

"For those who think, 'Well my child's doing alright, I don't have to worry about all these black children and brown children,'" Obama said, "let me tell you something: Half of the U.S. workforce is going to be black and brown in a few years, so our economy is going to depend on how those children do. Our children, making sure that somebody's working to pay our social security, is going to depend on those children working."