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Giuliani's new image makers

From NBC's Domenico Montanaro
The same group that created the notorious ad for the RNC against Harold Ford in his 2006 U.S. Senate run, depicting a blonde woman telling Ford to "Call me," is going to be leading the way in crafting Giuliani's image.

Heath Thompson, a partner at Scott Howell and Company, will serve as Giuliani's Lead Creative Consultant. Thompson was President Bush's regional political director in 2004 for 10 states, including Florida and Missouri. He also directed Bush's 2000 South Carolina primary win.

Also hopping on to promote the Giuliani cause are Chris Mottola and Associates, BrabenderCox and Crossroads Media. Mottola was also part of Bush's 2000 and 2004 creative team and has represented Sen. Arlen Specter (R-PA) and former New York Gov. and one-time Republican presidential hopeful George Pataki. BrabenderCox has mostly worked on U.S. House, Senate and governors' races. Crossroads has worked with the national Republican committees and says it has placed an ad in every state in the country within the past 17 years.