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'Obama time'

From NBC's Domenico Montanaro

Obama is up with a radio ad today in South Carolina. The campaign would not release how strong a buy this is. In the ad -- called "It's Time" -- an announcer proclaims, "It's Barack Obama time" and calls him a "soldier for justice." The ad -- playing over soft jazz with a funk vibe -- also touts Obama's religious, community organizing and legislative credentials. Obama repeats his theme from the NAACP forum of "We have more work to do."

Here's the transcript:
Announcer: It's time. It's time for Barack Obama

Obama: I know what you know. Despite all the progress that has been made, we still have more work to do. We have more work to do when more young black men languish in prison than attend colleges and universities across America.

Announcer: It's Barack Obama time. A Christian family man, community organizer, civil rights lawyer, courageous legislator, and US senator who's told the truth as a soldier for justice.

Obama: We have more work to do when the black incidents of HIV/AIDS and diabetes, and every other illness is multiple times higher than the rest of the population. We've got more work to do when it takes a hurricane and bodies floating through a street for us to recognize race and poverty in this country.

Announcer: The time is now. Barack Obama for President

Obama: I'm Barack Obama and I approve this message. Paid for by Obama for America.