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How they roll (out)

From NBC's Carrie Dann
In the wake of Obama's big policy pitch yesterday, the worlds of print and pixel are crowded with side-by-side comparisons of the Democratic front-runners' plans for universal health care reform. It's certainly worthwhile to parse the details of the three plans -- their costs, their options, and their requirements. But there's something to be said for zooming out from the play-by-play to look at how each of the heavy hitters choose to present their big policy plans. And there's even a lot to learn by just hitting the "mute" button (and not for the reasons that their GOP rivals might enthusiastically suggest).
Since hitting the trail in earnest, each of the top three Democratic candidates have touted rollouts on health care, the economy, and a handful of other sweeping topics. Each has addressed a tough topic on friendly turf. (Obama talked foreign policy in hometown Chicago; Clinton talked about health-care costs a stone's throw away from the Capitol Dome; and Southerner Edwards unveiled his big health-care plan in Charleston, SC.) Other than the locale, a catchy phrase -- preferably two words -- is a key component to the "major policy address." Compare Obama's Rockwellian "American Moment" to Clinton's risky "Shared Prosperity," which set GOP blogs ablaze yesterday with allusions to Red China.
Unsurprisingly, the meticulous Clinton outlines her plans like an infomercial ad wizard; her economic plan was nine steps, and her talk about health care was seven. And it's worth noting that Clinton and Obama tend to stay entrenched behind podiums for the heavy lifting, while Edwards broke the mold by introducing his health-care plan in a town-hall format and by fielding questions after his health-care rollout.