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Richardson goes up on TV

From NBC's Chuck Todd and Mark Murray
New Mexico Gov. Bill Richardson will be the first Democratic presidential candidate to air a TV ad, albeit at a relatively small buy. Two ads will begin running on Monday -- a 60-second one that describes his record and a 30-second that tells viewers why he's running and what he'll do about Iraq. The ads, at about a $100,000 buy, will run on broadcast TV in Sioux City, Mason City, Des Moines, and Cedar Rapids-Waterloo; and on cable in the Omaha and Quad Cities markets. The ad will also air on WMUR in New Hampshire. 

Former Massachusetts Gov. Mitt Romney was the first on the Republican side to go up with TV ads. And like Romney, Richardson faces the challenge of voters getting to know him as he competes against better-known candidates for his party's presidential nomination.